Price Level

Setting the right price mattered a lot in the mech industry. The MTA maintained a public record on every certified mech sold by a mech designer. Potential customers often looked up his recent record to get an estimate on the value of his products.

The initial price often set the standard.

Consider coming up with a mundane product like a pair of shoes. These days, modern manufacturing techniques have turned these articles of footwear into a cheap commodity that could be bought for rock-bottom prices. Some of the more affluent consumers even fabricate their own if they own a household 3D printer.

Most shoe manufacturers saw little future in trying to compete on price and volume. Instead, they went into the opposite direction, coming up with something fancy by employing famous fashion designers and incorporating trace exotics in their products.