"Haha, Jess, don't worry, just wait and enjoy the show tonight, at exactly eight o'clock, YouTube."
In the president's office of SB Projects Entertainment Company, Scooter hung up the phone with a chuckle.
If it were someone else asking, he might not have disclosed the information, but considering it was Jay-Z, a former boss, a rap industry mogul, and a current business partner, Scooter felt obliged to comply.
After a moment of thought, Scooter called the head of the public relations department, instructing them to contact the media in advance, to get in touch with several outlets, ensuring that they capitalized on the hype before the video got taken down.
After finalizing the media contacts, Scooter leaned back in the couch, poured himself a glass of red wine, and reassessed his strategy to see if there were any flaws.