```
The night the Bucks swept the Cavaliers, James's announcement on ESPN about his decision to sign Ira Newble's letter was countered by Yu Fei's statements during the post-game press conference.
Despite the fierce competition between Nike and Reebok, for nearly four consecutive years (up until last year), a message had been conveyed to the public: LeBron was my little brother.
When something is emphasized repeatedly, people begin to have a fixed impression of it.
Even though many signs suggested that the relationship between Yu Fei and James had soured since last year, some diehard fans still firmly believed they were close friends.
However, Yu Fei completely shattered this illusion.
When reporters mentioned James in front of him, he acted as though he did not know the person.
He denied it three times in a row.
And when a reporter reminded him that "LeBron is your little brother," he coldly denied it.
"He is no longer."