Clearly, the "Wall of Life" trailer with 10% progress mainly targeted game players.
The "Paradise: A Fantasy Journey" trailer at 20% progress, however, was aimed at a larger and more diverse group of casual users.
They wanted to draw all gamers, whether hardcore or casual, into the "Return to the Stars" world mission.
Without discriminating between serious and casual, they aimed to capture everyone in one fell swoop; their wolfish ambition was plain for all to see.
But players were completely oblivious to Lincoln's "schemes," each one only concerned with their excitement.
The moment the trailer ended, they didn't even stop to discuss it but immediately checked their recording systems. Once sure they had captured it, they didn't think twice before hitting [play] to rewatch and look for details they missed the first time.
And Cloud Dream clearly didn't disappoint players in this regard.