This isn't considered devious, it's a blatant strategy.
The character customization feature developed by Lincoln was not just a simple function where you select body height and physique, swap hairstyles and hair colors, and finally tweaking facial parameters.
— Not at all.
Even though the time he spent developing it was so short that it could easily make one assume so.
But in reality, the character customization feature is far more complex, and much more abundant in customization options!
Lincoln basically took a small portion of the virtual humanoid development kit used by developers, packaged it into a character creation plugin, and gave it to the players to enjoy.
The freedom is incredibly high.
Correspondingly, players can easily spend a lot of time in the process of creating a character.