With the arrival of July, London's temperature began climbing to its yearly peak. However, even then, the highest it reached was a pleasantly cool 72 degrees Fahrenheit. Apart from the chilly mornings and evenings requiring jackets, people dressed casually the rest of the time, as long as they remembered to carry an umbrella to ward off sudden showers.
Moreover, entering July also marked the beginning of various peak seasons—tourism, fashion, entertainment, and so on. Businessmen diligently promoted their ventures, hoping to attract more attention. Yet, in the movie market, many films initially set for release on the first day of July quietly changed their schedules because another movie was releasing on that day too: "Terminator 2"!