POMO

Ahead of the match against Nottingham Forest and Norwich City, the media rushed to report this piece of news:

The host of Sky TV's Football Matters, Carl Spicer, had appeared with a shaved head on the previous night's show. It had been confirmed that Spicer was willing to concede that he had lost his wager with Tony Twain and shaved his head. Mr. Carl Spicer became the second public figure to have lost a bet with Tony Twain. The first, who lost his beard, was Mark Lawrenson. His beard had not grown back to date...

It was certainly a scandal for Spicer, but a good thing to Sky TV, because they could make use of this opportunity to drum up further publicity for the show. Therefore, they went around announcing that Carl Spicer would appear with "a brand-new look" in the upcoming show before the program was aired. The show set a new high in the ratings on that day.