437 Elavating the game

The Alpha 01, which initially hit the market at 2.7 million yen, was regarded by many as an affordable yet luxurious-looking sports car. However, when its real price of 6.9 million yen was revealed, the perception shifted dramatically. Those who had managed to purchase it at the lower price began treating their Alpha 01s with increased reverence and care, understanding the true value of what they owned.

As the Alpha 01's esteem grew, so did interest in KiShin's other offering, the Beta 01, priced at a more accessible 1.5 million yen. This model, too, boasted sleek and attractive designs, resembled yet distinct the cars from those of Hyun-Motors, but with marked improvements.

With the Beta 01, although its design was not as premium as that of the Alpha 01, it still attracted a significant number of buyers—714 in just a week. Many were drawn not only by its aesthetic appeal but also by the hope that its price, like that of the Alpha 01, was merely an introductory offer set to increase.

One of the new Beta 01 owners, while showing off his car to a friend, couldn't hide his enthusiasm:

"Check this out, I snagged this Beta 01 for just 1.5 million yen! It's incredible, right? Sleek design, drives smoothly, and honestly, I was hoping this price was just an introductory offer—you know, like what happened with the Alpha 01," he said with a hopeful grin.

His friend, leaning closer to examine the car's lines, replied, "It's a beauty for sure. But you really think they'll pull the same move as with the Alpha 01? I don't think that's possible..."

"Haha, well, it's not out of the realm of possibility, right? After all, it happened with the Alpha 01."

But what he failed to realize was that this was purely wishful thinking. The truth was, the KiShin Beta 01 was genuinely priced at 1.5 million yen, and this was not an introductory offer like it was for the Alpha 01.

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As KiShin slowly made its mark in the automotive industry with its models Alpha 01 and Beta 01, Japanese car buyers were becoming aware of a new contender in the fiercely competitive automotive and motor industry landscape in Japan.

Established giants like Toyota, Suzuki, Isuzu, and Honda, among others, already had popular offerings that resonated well with consumers. However, KiShin's entry into the market was set to intensify the battle, pushing each company to strive for greater innovation, marketing prowess, and overall performance.

One particular feature that stood out was the Alpha 01's touchscreen display centered on the console, which caught the eye of many in the automotive sector. While this innovation was admired, other companies recognized that integrating such advanced touchscreen technology into their vehicles would require expertise they currently lacked. Therefore, they understood that collaborating or negotiating with KiShin for access to its touchscreen technology and displays would be necessary to enhance their own models.

Furthermore, the Alpha 01's state-of-the-art internet connectivity, advanced GPS system, and Bluetooth capabilities set a new standard for what consumers could expect in vehicle technology.

In short, although the Alpha 01 might have lagged behind the more established brands in terms of safety features and certain motor technologies, its superior digital capabilities and innovative features positioned KiShin as a leader in the digital integration into automotive design, setting a new benchmark for the industry.

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Shin reviewed the performance reports of KiShin Auto and Motor Company's car offerings in the market and couldn't help feeling a hint of satisfaction.

Simultaneously, he plans to expand KiShin Auto and Motor Company, having already sketched out rough designs for a new car model equipped with video game consoles. In short, passengers will be able to play video games in the car, which will also feature enhanced safety measures. However, researching and developing this design will be a lengthy process, potentially taking years. Meanwhile, the car models developed in collaboration with Hyun-Motors are set to be announced and released in the market in a few months.

In the meantime, KiShin is aiming to elevate its presence in the cellular phone market. For some time, KiShin's phone models have been updated annually, each release bringing a fresh perspective to the market. Despite this, KiShin earns $14.4 billion annually from the cellular phone industry, ranking fourth. The issue lies in the fact that while Shin uses his future knowledge to innovate KiShin's annual phone models, other companies quickly follow suit, imitating and innovating on their own.

This cycle has become so repetitive that Shin has started to feel somewhat exhausted. After all, his future knowledge can only extend so far, especially given the inherent limitations of current cellular phone technology.

Currently, Motorola has been the top-selling phone brand in the market for several consecutive years. The rankings are as follows: Motorola holds the top spot, Suzuki is second, Tora is third, KiShin is fourth, and the South Korean conglomerate SamStar is fifth.

From this ranking, it's clear that Japanese companies dominate the cellular phone market.

However, despite being fourth, KiShin has been diligently advancing its phone research and is determined to elevate its status in the industry soon.