Common people were taken by surprise by the overwhelming advertising, the franchise stores that sprouted like bamboos after the rain, the giant posters in all municipalities, and all the news reported by the fashion media.
The L’Oréal agencies in South Korea, Japan, Hong Kong and Singapore were ordered to expand as soon as possible. They were determined to get a share of the large Chinese market, which was their final destination in Asia.
After his harsh previous presence in China, Qin Guan returned to his home country with L’Oréal like a king.
There were overwhelming advertisements of L’Oréal on TV, which made Chinese men survey themselves carefully. They had been taught that gentlemen should also pay attention to their appearance. Large pores, blackheads and oily skin were not a symbol of masculinity, but a skin problem.
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