Rashogula

Think of the potential reader who walks by a bookstore or the editor to whom you sent a manuscript. They have hundreds of available books, and they haven’t even heard of most of them. When they pick up one that catches their attention because of the beauty of its cover, the originality of its title, or any other reason, they’ll leaf through it for no more than thirty seconds (just a quick glance at the first few lines of the text). What do you think they should find there? A catchy beginning or the weather forecast?