Word Of Mouth

March 13, 2023, 5:30 PM - Vertis North, Diliman, Quezon City, Philippines -Penthouse 001

As the sun began to set on the bustling Quezon City, Daniel sat in his sleek penthouse office in Vertis North, staring out at the panoramic view of the skyline. Watching as the sun sets on yet another busy day. His heart is racing with a mix of excitement and nervousness as he prepared for the grand opening of his advertising agency, Inklusive Creative and Advertising.

This is his first time opening a business after all. It's actually hard to believe that just a short while ago, he was only but a simple corporate slave.

The upcoming event was a crucial opportunity for him to build a network of potential clients and collaborators, and he knew that the success of his agency hinged on making a strong impression.

As the business is a new and unknown start-up, he knew that building a network of potential clients and collaborators was going to be one of his biggest challenges. That's why he had sent out invitations to nearby companies, offering them a discount on the agency's services if they attended with a representative. He hoped it would be enough to entice them to come.

Dear [Company Name],

We are pleased to invite you to our small opening banquet for our start-up advertising agency, Inklusive Creative and Advertising, on March 20, 2023, Monday at the Vikings Luxury Buffet, The Block SM North Edsa. Dinner time will be from 7 PM to 9 PM.

Inklusive Creative and Advertising is a start-up advertising agency that prioritizes inclusivity and diversity in all aspects of our work. We strongly believe that a diverse team and diverse perspectives lead to better and more effective advertising strategies. Our core value is to provide our clients with innovative and impactful campaigns that appeal to a wide range of audiences through this approach.

As a neighboring company, we believe that it is essential for us to build strong connections with other businesses in the area. That is why we would like to extend this invitation to you and your company's head or representative to join us for this event.

We will be providing a 30% discount for our services for the first contract of companies that shall take part in our small celebration. We will also be holding a raffle, giving one lucky company the chance to win a 70% discount for our services. Additionally, we will also have a raffle for a Php. 20,000 cash prize for the representatives and other attendees.

Please RSVP before March 15, 2023, to confirm your attendance.

We look forward to seeing you at our event and creating new partnerships that will benefit both our companies.

Sincerely,

Inklusive Creative and Advertising

Looking at it logically, most companies would have ignored the invitation to the opening of an unknown start-up. After all, no one knew the owner, and it was unlikely to be a priority for them. Most companies would have just swept it under the rug.

However, Daniel had also sent an invitation to Mr. Enrique Santos, the general manager of the luxury condominium where Daniel's unit and soon-to-be office floors were located.

Mr. Santos had vouched that the owner of the start-up that would soon open up, is owned by Mr. Abelardo, the #1 VIP client of the prestigious luxury condo to his acquaintances who also received an invitation. This created a buzz in the business community in Quezon City. They took an interest in the event because of this. Someone who could afford the most expensive penthouse unit in Orean Place and buy three floors to convert into an office must have an impressive background. Companies made sure to assign top executives to attend and make contact with the said tycoon.

Some of the larger companies even dispatched individuals to investigate Daniel's identity, but their efforts were largely in vain. The information they uncovered suggested that he was just a regular employee not too long ago from a humble background. This perplexed them, leading some to speculate that Daniel actually hailed from a wealthy family and possessed the ability to conceal his true background.

Completely unaware of the buzz surrounding him, Daniel had no idea how big his banquet would become.

The next six days passed by in a blur for Daniel as he worked tirelessly to ensure that everything was ready for the opening of his advertising agency. He spent most of his time taking care of the remaining preparations, including receiving deliveries of the ordered supplies and equipment.

Every day, trucks filled with boxes of office supplies, and electronic devices arrived at the building. Daniel made sure to personally inspect each item to ensure that they were exactly what he had ordered.

He also took the time to check on the progress of the renovations of the 3 floors. The construction workers had been working around the clock to finish the office space, and Daniel was pleased to see that everything was coming together nicely.

The walls had been repainted in a crisp white color, and the hardwood floors had been polished to a shine. The lighting fixtures had been replaced with energy-efficient LED lights, and the windows had been replaced with double-paned glass to help reduce noise pollution.

After inspecting the renovations, Daniel moved on to overseeing the set-up of the temporary office. He had rented out a smaller office space on a lower floor of the building, which would serve as the agency's temporary office until the renovations were completed.

Daniel hired a team of professionals to handle the setup of the temporary office. He wanted to make sure that everything was in its proper place and that the office was set up to optimize productivity. They worked efficiently, setting up cubicles and workstations, connecting the computers and setting up the network, and installing the necessary software and applications.

At the end of the six days, Daniel felt a sense of relief and accomplishment. He knew that he had put in the hard work to ensure that his advertising agency would be successful, and he was excited to see what the future held.