A man meets an untimely end during a failed business deal, only to awaken in the body of Tony Bloom's reclusive son. Formerly a lawyer entangled in illegal dealings, the protagonist grapples with their past and seeks redemption through their new identity as Edward Bloom. With strategic prowess and a desire to create something greater, they navigate the complexities of family legacy and the world of football, determined to revitalize Brighton & Hove Albion FC and forge a new path forward