1 Law 1: Never out shine the master

JUDGMENT

Always make those above you feel comfortably superior.

In your desire to please and impress them, do not go too

far in displaying your talents or you might accomplish the opposite-inspire fear and insecurity. Make your

masters appear more brilliant than they are and you will

attain the heights of power.

TRANSGRESSION OF THE LAW

Nicolas Fouquet, Louis XIV's finance minister in the first years of his reign,

was a generous man who loved lavish parties, pretty women, and poetry.

He also loved money, for he led an extravagant lifestyle. Fouquet was

clever and very much indispensable to the king, so when the prime minis￾ter, Jules Mazarin, died, in 1661, the finance minister expected to be

named the successor. Instead, the king decided to abolish the position. This

and other signs made Fouquet suspect that he was falling out of favor, and

so he decided to ingratiate hirnself with the king by staging the most spec￾tacular party the world had ever seen. The party's ostensible purpose

would be to commemorate the completion of Fouquet's chateau, Vaux-Ie￾Vicomte, but its real function was to pay tribute to the king, the guest of

honor.

The most brilliant nobility of Europe and some of the greatest minds

of the time-La Fontaine, La Rochefoucauld, Madame de Sevigne￾attended the party. Moliere wrote a play for the occasion, in which he

hirnself was to perform at the evening's conclusion. The party began with a

lavish seven-course dinner, featuring foods from the Orient never be￾fore tasted in France, as weH as new dishes created especiaHy for the night.

The meal was accompanied with music commissioned by Fouquet to

honor the king.

Mter dinner there was a promenade through the chateau's gardens.

The grounds and fountains of Vaux-Ie-Vicomte were to be the inspiration

for VersaiHes.

Fouquet personally accompanied the young king through the geomet￾rically aligned arrangements of shrubbery and flower beds. Arrlving at the

gardens' canals, they witnessed a fireworks display, which was followed by

the performance of Moliere's play. The party ran weH into the night and

everyone agreed it was the most amazing affair they had ever attended.

The next day, Fouquet was arrested by the king's head musketeer,

D' Artagnan. Three months later he went on trial for stealing from the

country's treasury. (Actually, most of the stealing he was accused of he had

done on the king's behalf and with the king's permission.) Fouquet was

found guilty and sent to the most isolated prison in France, high in the

Pyrenees Mountains, where he spent the last twenty years of his life in soli￾tary confinement.

Interpretation

Louis XN, the Sun King, was a proud and arrogant man who wanted to be

the center of attention at all times; he could not countenance being out￾done in lavishness by anyone, and certainly not his finance minister. To

succeed Fouquet, Louis chose Jean-Baptiste Colbert, a man famous for his

parsimony and for giving the duHest parties in Paris. Colbert made sure

that any money liberated from the treasury went straight into Louis's

hands. With the money, Louis built a palace even more magnificent than

Fouquet's-the glorious palace of Versailles. He used the same architects,

decorators, and garden designer. And at Versailles, Louis hosted parties

even more extravagant than the one that cost Fouquet his freedom.

Let us examine the situation. The evening of the party, as Fouquet pre￾sented spectacle on spectacle to Louis, each more magnificent than the one

before, he imagined the affair as demonstrating his loyalty and devotion to

the king. Not only did he think the party would put hirn back in the king's

favor, he thought it would show his good taste, his connections, and his

popularity, making hirn indispensable to the king and demonstrating that

he would make an excellent prime minister. Instead, however, each new

spectacle, each appreciative smile bestowed by the guests on Fouquet,

made it seem to Louis that his own friends and subjects were more

charmed by the finance minister than by the king hirnself, and that Fouquet

was actually flaunting his wealth and power. Rather than flattering Louis

XIV, Fouquet's elaborate party offended the king's vanity. Louis would not

admit this to anyone, of course--instead, he found a convenient excuse to

rid hirns elf of a man who had inadvertently made hirn feel insecure.

Such is the fate, in some form or other, of all those who unbalance the

master's sense of self, poke holes in his vanity, or make hirn doubt his pre￾eminence.

When the evening began, Fouquet was at the top 0/ the world.

By the time it had ended, he was at the bottom.

Voltaire, 1694-1 778

OBSERVANCE OF THE LAW

In the early 1600s, the ltalian astronomer and mathematician Galileo

found hirnself in a precarious position. He depended on the generosity of

great rulers to support his research, and so, like all Renaissance scientists,

he would sometimes make gifts of his inventions and discoveries to the

leading patrons of the time. Once, for instance, he presented a military

compass he had invented to the Duke of Gonzaga. Then he dedicated a

book explaining the use of the compass to the Medicis. Both rulers were

grateful, and through them Galileo was able to find more students to teach.

No matter how great the discovery, however, his patrons usually paid hirn

with gifts, not cash. This made for a life of constant insecurity and depen￾dence. There must be an easier way, he thought.

Galileo hit on a new strategy in 1610, when he discovered the moons

of Jupiter. Instead of dividing the discovery among his patrons-giving

one the telescope he had used, dedicating a book to another, and so on-as

he had done in the past, he decided to focus exclusively on the Medicis. He

chose the Medicis for one reason: Shortly after Cosimo I had established

the Medici dynasty, in 1540, he had made Jupiter, the mightiest of the

gods, the Medici symbol-a symbol of a power that went beyond politics

and banking, one linked to ancient Rome and its divinities.

Galileo tumed his discovery of Jupiter's moons into a cosmic event

honoring the Medicis' greatness. Shortly after the discovery, he announced

that "the bright stars [the moons of Jupiterl offered themselves in the heav￾ens" to his telescope at the same time as Cosimo II's enthronement. He

said that the number of the moons-four-harmonized with the number of

the Medicis (Cosimo 11 had three brothers) and that the moons orbited

Jupiter as these four sons revolved around Cosimo I, the dynasty's founder.

More than coincidence, this showed that the heavens themselves reflected

the ascendancy of the Medici family. After he dedicated the discovery to

the Medicis, Galileo commissioned an emblem representingJupiter sitting

on a cloud with the four stars circling about hirn, and presented this to

Cosimo 11 as a symbol of his link to the stars.

In 1610 Cosimo 11 made Galileo his official court philosopher and

mathematician, with a full salary. For a scientist this was the coup of a life￾time. The days of begging for patronage were over.

Interpretation

In one stroke, Galileo gained more with his new strategy than he had in

years of begging. The reason is simple: All masters want to appear more

brilliant than other people.

They do not care about science or empirical truth or the latest inven￾tion; they care about their name and their glory. Galileo gave the Medicis

infinitely more glory by linking their name with cosmic forces than he had

by making them the patrons of some new scientific gadget or discovery.

Scientists are not spared the vagaries of court life and patronage. They

too must serve masters who hold the purse strings. And their great intellec￾tual powers can make the master feel insecure, as if he were only there to

supply the funds-an ugly, ignoble job. The producer of a great work

wants to feel he is more than just the provider of the financing. He wants to

appear creative and powerful, and also more important than the work pro￾duced in his name. Instead of insecurity you must give hirn glory. Galileo

did not challenge the intellectu� authority of the Medicis with his discov￾ery, or make them feel inferior in any way; by literally aligning them with

the stars, he made them shine brilliantly among the courts of Italy. He did

not outshine the master, he made the master outshine all others.

KEYS TO POWER

Everyone has insecurities. W hen you show yourself in the world and dis￾play your talents, you naturally stir up all kinds of resentrnent, envy, and

other manifestations of insecurity. This is to be expected. You cannot spend

your life worrying about the petty feelings of others. With those above you,

however, you must take a different approach: W hen it comes to power,

outshining the master is perhaps the worst mi stake of all.

Do not fool yourself into thinking that life has changed much since the

days of Louis XIV and the Medicis. Those who attain high standing in life

are like kings and queens: They want to feel secure in their positions, and

superior to those around them in intelligence, wit, and charm. It is a deadly

but common misperception to believe that by displaying and vaunting

YOUf gifts and talents, you are winning the master's affection. He may feign

appreciation, but at his first opportunity he will replace you with someone

less intelligent, less attractive, less threatening, just as Louis XIV replaced

the sparkling Fouquet with the bland Colbert. And as with Louis, he will

not admit the truth, but will find an excuse to rid hirnself of YOUf presence.

This Law involves two rules that you must realize. First, you can inad￾vertently outshine a master simply by being YOUfself. There are masters

who are more insecure than others, monstrously insecUfe; you may natu￾rally outshine them by YOUf charm and grace.

No one had more natural talents than Astorre Manfredi, prince of

Faenza. The most handsome of all the young princes of Italy, he captivated

his subjects with his generosity and open spirit.

In the year 1500, Cesare Borgia laid siege to Faenza. W hen the city

surrendered, the citizens expected the worst from the cruel Borgia, who,

however, decided to spare the town: He simply occupied its fortress, exe￾cuted none of its citizens, and allowed Prince Manfredi, eighteen at the

time, to remain with his court, in complete freedom.

A few weeks later, though, soldiers hauled Astorre Manfredi away to a

Roman prison. A year after that, his body was fished out of the River

Tiber, a stone tied around his neck. Borgia justified the horrible deed with

so me sort of trumped-up charge of treason and conspiracy, but the real

problem was that he was notoriously vain and insecure. The young man

was outshining hirn without even trying. Given Manfredi's natural talents,

the prince's mere presence made Borgia seem less attractive and charis￾matic. The lesson is simple: If you cannot help being charming and supe￾rior, you must leam to avoid such monsters of vanity. Either that, or find a

way to mute your good qualities when in the company of a Cesare Borgia.

Second, never imagine that because the master loves you, you can do

anything you want. Entire books could be written about favorites who fell

out of favor by taking their status for granted, for daring to outshine. In

late-sixteenth-century Japan, the favorite of Emperor Hideyoshi was a man

called Sen no Rikyu. The premier artist of the tea ceremony, which had be￾come an obsession with the nobility, he was one of Hideyoshi's most

trusted advisers, had his own apartment in the palace, and was honored

throughout Japan. Yet in 1591, Hideyoshi had hirn arrested and sentenced

to death. Rikyu took his own life, instead. The cause for his sudden change

of fortune was discovered later: It seems that Rikyu, former peasant and

later court favorite, had had a wooden statue made of hirnself wearing san￾dals (a sign of nobility) and posing loftily. He had had this statue placed in

the most important temple inside the palace gates, in clear sight of the roy￾alty who often would pass by. To Hideyoshi this signified that Rikyu had

no sense of limits. Presuming that he had the same rights as those of the

highest nobility, he had forgotten that his position depended on the em￾peror, and had co me to believe that he had earned it on his own. This was

an unforgivable miscalculation of his own importance and he paid for it

with his life. Remember the following: Never take your position for

granted and never let any favors you receive go to your head.

Knowing the dangers of outshining your master, you can turn this Law

to your advantage. First you must flatter and puff up your master. Overt

flattery can be effective but has its limits; it is too direct and obvious, and

looks bad to other courtiers. Discreet flattery is much more powerful. If

you are more intelligent than your master, for example, seem the opposite:

Make hirn appear more intelligent than you. Act naive. Make it seem that

you need his expertise. Commit harmless mistakes that will not hurt you in

the long run but will give you the chance to ask for his help. Masters adore

such requests. A master who cannot bestow on you the gifts of his experi￾ence may direct rancor and ill will at you instead.

If your ideas are more creative than your master's, ascribe them to

hirn, in as public a manner as possible. Make it clear that your advice is

merely an echo of his advice.

If you surpass your master in wit, it is okay to play the role of the court

jester, but do not make hirn appear cold and surly by comparison. Tone

down your humor if necessary, and find ways to make hirn seem the dis￾penser of amusement and good cheer. If you are naturally more sociable

and generous than your master, be careful not to be the cloud that blocks

his radiance from others. He must appear as the sun around which every￾one revolves, radiating power and brilliance, the center of attention. If you

are thrust into the position of entertaining hirn, a display of your limited

means may win you his sympathy. Any attempt to impress hirn with your

grace and generosity can prove fatal: Learn from Fouquet or pay the price.

In all of these cases it is not a weakness to disguise your strengths if

in the end they lead to power. By letting others outshine you, you remain

in control, instead of being a victim of their insecurity. This will all come in

handy the day you decide to rise above your inferior status. If, like Galileo,

you can make your master shine even more in the eyes of others, then you

are a godsend and you will be instantly promoted.

Image:

The Stars in the

Sky. There can be only

one sun at a time. Never

obscure the sunlight, or

rival the sun's brilliance ;

rather, fade into the sky and

find ways to heighten

the master star's

intensity.

Authority: Avoid outshining the master. All superiority is odious, but the

superiority of a subject over his prince is not only stupid, it is fatal. This is a

lesson that the stars in the sky teach us-they may be related to the sun,

and just as brilliant, but they never appear in her company. (Baltasar

Gracian, 1601 -165R)

REVERSAL

You cannot worry about upsetting every person you corne across, but you

must be selectively cruel. If your superior is a falling star, there is nothing

to fear from outshining hirn. Do not be merciful-your master had no such

scruples in his own cold-blooded climb to the top. Gauge his strength. If he

is weak, discreetly hasten his downfall: Outdo, outcharm, outsrnart hirn at

key moments. If he is very weak and ready to fall, let nature take its course.

Do not risk outshining a feeble superior-it rnight appear cruel or spiteful.

But if your master is firm in his position, yet you know yourself to be the

more capable, bide your time and be patient. It is the natural course of

things that power eventually fades and weakens. Your master will fall

someday, and if you play it right, you will outlive and sorneday outshine

hirn.

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