Chapter 377 Do you know what Patek Philippe is?
In the blink of an eye, the winter vacation is almost over, and the business of the Linchuan business group has been launched long before the start of school.
After a year-long preparation and phased marketing strategy, Jiaduoji and Kangmailang have quickly occupied the market and become well-known beverage brands through advertising promotions during the New Year.
There is no oligopoly in this track, but it is already very shocking to be able to spread across the country within half a year.
At the same time, the commercial closed loop 1.0 designed by Jiang Qin successfully took root in six major cities, and Lingshi convenience stores, Weiner hotels, Meiye KTV, and Mr. Xianhui, jointly operated by Zhenguoxian and Haibaihui, also joined the membership plan, and the climate gradually became established.
So the New Year is really a good thing. With the blessing of holiday promotions, the plan of Linchuan local brands to cross the national line has been fiercely accelerated, like a chariot with spikes installed, savagely colliding.
Joint marketing, round-by-round marketing, New Year promotions, and post-New Year promotions.
By the Lantern Festival, the number of Xihanheqing members had exceeded 500,000, and it was far ahead in all business circles.
Food, clothing, housing, transportation, firewood, rice, oil, and salt, wherever there is life, there is Linchuan.
Jiang Qin once said that Internet business is not about pushing stones up the mountain, but about kicking stones down the mountain.
After the New Year's battle, Jiang Qin has taken the lead in climbing to the top of the mountain. Through his own efforts and brainstorming, he finally has the qualifications to kick stones down the mountain.
However, although he can now see all the mountains, he is still wearing a ghillie suit and hiding very deeply, like an old hidden who has been to the highest place first.
He is holding a crossbow in his hand.
What crossbow?
The crossbow uses Zhihu National College Student Market as the crossbow machine and Linchuan local brands as cold arrows.
Compared with those who hold advanced rifles, his configuration is indeed a bit inferior, but the crossbow is good. Although the range is not enough and the number of bullets is limited, one shot can knock down the opponent.
In 2008, the keyword he set was "starting", in 2009 it was "taking off", and in 2010 he also set a keyword, "licking the bag".
Jiang Qin felt that he was already squatting in the bushes, secretly looking down at the open track, raising an inexplicable smile.
However, not everyone is smooth sailing, such as Burger King, which was the first batch to join the first station marketing. Because of its overly arrogant advertising style, it easily angered KFC.
So just after the New Year, he received a lawyer's letter from KFC.
Just kidding, you are still eating those burgers that are smaller than sesame balls when you pinch them, even though you are yelling every day? Let's have a Royal Overlord Burger!
Or, it's 2010, who still eats KFC? Get a Burger King meal, you can get full stomach for the same price.
You are riding on their faces, how can they not mess with you?
Liu Xiliang has not seen much of the world, and it is inevitable that he will panic when being targeted by the fast food giant, so he quickly called Jiang Qin to ask for a solution.
Jiang Qin told him not to panic, and then sent him a marketing document. Liu Xiliang opened it and found that there were only four news headlines.
[Big event at the beginning of the year, KFC sued Burger King. As both are international first-tier fast food brands, who will win and who will lose? ]
[Burger King has become a first-tier fast food brand, KFC can't sit still. ]
[Both are international first-class fast food brands, and a battle between Burger King and KFC is inevitable. ]
[Burger King has just become the top fast food brand, and the old fast food brand has already smelled the danger. ]
"Find a few media outlets to write a few news stories based on these headlines, then remove the old ads and focus on the marketing of Crazy Thursday."
"For external affairs, once the media releases have taken effect, we will immediately make a public apology."
"Then buy another release, saying that a young international first-class fast food brand has shown its grace, and the top fast food Burger King is willing to pay for its reckless behavior."
"Then I'll find someone to spread some rumors about you, saying that you were from a poor family back then. , the biggest dream is to eat KFC, but after saving money for a year, he finally ate it, but he was not full, so he turned around and founded Burger King.
"Today, you ignore me, tomorrow, I will make you out of reach."
"Nowadays, people love to read inspirational stories. It's best to spread stories like this. Maybe your name will be included in the textbooks. That's how I became a learning star."
After listening to it, Liu Xiliang was confused, and then he immediately called someone to contact the media.
Three days later, the news began to ferment.
Everyone who read the report couldn't help but exclaimed. It turned out that Burger King was a first-line fast food brand that could compete with KFC, so the number of Xihanheqing members increased again.
In fact, the membership and prepaid mechanism earn a credit value, and after this operation, the brand credit of Burger King has undoubtedly reached its peak.
KFC's business department was stunned and wanted to publicly condemn Burger King's weak behavior, but they were suppressed before they could condemn it.
They are so big and there are many smart people in the company. They can see at a glance that Burger King wants to use them for hype. At this time, as long as they don't move and let the storm subside, they won't get much heat.
Sure enough, after a few days, the influence of the incident subsided. Liu Xiliang thought that Mr. Jiang was really a god, and immediately apologized to the media. The young international first-line brand Burger King lowered his proud head and paid for his reckless behavior.
KFC: "????"
Afterwards, a short story about a man who couldn't afford KFC and opened a Burger King began to circulate widely in the chicken soup circle.
On February 21, the weather turned warmer, the ice and snow melted, and the winter vacation was completely over.
Since the morning, Jiang Qin and Feng Nanshu have been going in and out between the bedroom and the living room, packing their luggage and preparing to return to school.
"Jiang Qin, those are my socks."
"Ah? Oh, I was distracted and accidentally packed the wrong ones."
Jiang Qin reached out and took out a pack of socks that had just been packed in the suitcase. There were bear patterns, carrot patterns, and more than a dozen pairs of colorful socks, and stuffed them back into Feng Nanshu's suitcase.
The little rich woman looked at him with a stern face, thinking that Jiang Qin was a big bad guy.
At the same time, Yuan Youqin, who had been getting up and busy at six in the morning, came out of the kitchen and brought the hot dumplings to the table, with a look of reluctance in her eyes.
The Chinese New Year is like this, it gets lively quickly and becomes quiet quickly.
Many empty-nesters who stay in the village look forward to seeing their children during the Spring Festival every year, but they have to see them off after the Spring Festival, and then return to a lonely life alone, which looks quite pitiful.
Yuan Youqin has such a mentality. She is reluctant to leave, but she can only focus on this plate of dumplings on the bus.
"It's only been a few days since I came back, but I'm leaving again in the blink of an eye."
Jiang Qin looked up while eating dumplings and was stunned for a moment: "Mom, you didn't say that before, did you?"
Yuan Youqin turned her eyes away from Feng Nanshu's face: "What did I say before?"
"You used to say, God, why hasn't school started yet? Why does the school have so many holidays? It's really infuriating."
Jiang Qin imitated his mother's tone and muttered a few times, but he was hit on the back of his hand three times.
Feng Nanshu watched from the side with bright eyes, then picked up a dumpling and drowned it in the vinegar dish, eating it with great pleasure.
"You two should take good care of yourselves outside. If there is anything, please come and discuss it. Especially Jiang Qin, take good care of Nan Shu and don't bully her all day long."
"Got it."
"Nan Shu too, call Auntie more often. If Jiang Qin bullies you, call me to complain."
"Okay, but Auntie, Jiang Qin never bullies me."
After listening to this, Yuan Youqin glanced at Jiang Qin and thought to herself, what does this silly girl like about her son? He is the best in her eyes.
After eating dumplings, the two began to pack their luggage in the car, and Uncle Gong arrived on time, and the car with the little golden man was parked at the gate of the community.
Guo Zihang and Yang Shuan came to get a ride, but they were driven to the Rolls-Royce behind. For a moment, they couldn't tell whether they were disliked or valued.
Then, the group said goodbye to Jiang's father and mother and set off on their return journey.
"Little rich woman, where is your bracelet?"
"I put it away after the Chinese New Year, afraid it would get damaged."
The car's heater was on high, and Feng Nanshu, who was sitting in the passenger seat, was only wearing a tight black sweater. After the seat belt was fastened, a round outline was squeezed out on her chest, which could not be grasped with one hand.
While going to the highway exit to get the card, Jiang Qin simply glanced at it dozens of times, feeling a little dry in the mouth, thinking that his good friend's lethality was too great.
"Why don't you return the bracelet to my mother? We have to keep it for the family heirloom."
Jiang Qin took the highway card, closed the window and passed the ramp. The more he drove, the more bored he felt on the journey, and he wanted to provoke her.
Feng Nanshu glanced at him, and suddenly her eyes were filled with tears: "Auntie won't let you bully me. If you do this again, I will cry."
"But that bracelet is our family heirloom."
"Auntie passed it to me."
Jiang Qin pouted: "Then you won't return it?"
Feng Nanshu nodded seriously: "No, it's mine."
"In fact, the quality of my mother's bracelet is not very good. There are a lot of flocs inside, and it's not transparent. Can't I buy you a good one when I make a lot of money, as transparent as glass?"
"I don't want a good one, I want this one."
Jiang Qin didn't know why he was happy, and a smile appeared on his face unconsciously. He drove on the highway for two hours with great energy.
After waiting to get off the Linchuan Expressway, Yang Shuan got off first, followed by Guo Zihang. Guo Zihang got off the Rolls-Royce, his chest was so high that it could be put on the table, and his steps were so arrogant that he was saluted by the security guard before entering the school gate.
Then, the three people in two cars came to Linda and separated at the pedestrian street. Uncle Gong went to the community opposite, while Jiang Qin drove into the campus.
Originally, Jiang Qin came a day in advance and thought that there would be few people in the school. As a result, when he arrived downstairs of the girls' dormitory, a kowtow scholar was already waiting with a bowl in his hand.
"Where is the heirloom?"
Jiang Qin looked at Gao Wenhui with surprise: "How did you know?"
Gao Wenhui's chin became rounder after the Chinese New Year: "Uncle Gong is the most active member in our group. We rely on him to survive this holiday. Come on, take it out and show it to me."
"I didn't bring it because I was afraid it would be damaged." Feng Nanshu said softly.
Gao Wenhui was a little disappointed: "Jiang Qin, I will go to your house for the Chinese New Year next year?"
"Go away, you really do everything to eat sweets. Hurry up and pack up your things and go to the front square to open the business. I can't wait to make money."
"It's already open. I asked the part-time student to watch it there. Forget it, I won't tell you anymore. I'll take Feng Nanshu away."
Gao Wenhui helped to carry the luggage and took Feng Nanshu upstairs, ready to torture him and eat some second-hand candy.
Jiang Qin watched the two of them go upstairs, then drove back to the boys' dormitory. As soon as he entered the door, he saw Cao Guangyu.
Master Cao has also become a lot rounder, with a rosy face. He is wearing a full set of branded goods. He is fiddling with a mobile phone in a serious manner. When he saw Jiang Qin coming back, he immediately put the phone on his desk.
"Look, a smart phone, HTC, Android system, do you know what Android system is? Symbian is simply weak compared to it!"
Jiang Qin rolled up his sleeves and showed the watch on his wrist: "Look, Patek Philippe, hundreds of thousands, do you know what Patek Philippe is?"
Cao Guangyu: "..."