Chapter 306

Chapter 306 Sese is awesome!

On the freshman enrollment day, except for Linchuan University, universities across the country are equally lively, such as the eight university towns in Shanghai.

From the dawn in the morning to the afternoon when the sun went down, a large number of freshmen entered the campus, and the freshman gift packs containing Zhihu's promotional materials were sold one after another. It can't be said to be a rush, but there is a sense of supply and demand.

Students go thousands of miles away from home to study, and they can't always carry their daily necessities with them. The freshman gift packs seize this supply and demand relationship.

And Jiang Qin cleverly used this as a promotional carrier to turn traditional marketing from passive to active.

But when the students who bought the gift packs opened the boxes and saw the DuangDuangDuang female college student on the promotional pages, round fans, hangers, and shampoo packaging, they couldn't help but doubt it, wondering if they were attending a serious university.

"Is it this big? I don't believe it. I want to see it with my own eyes."

"Look at this advertising slogan, come to Zhihu forum to meet me? Wow, this is an adult website, right?"

"I've heard that college life is good, but I didn't expect it to be this good. Is this really what I can see?"

"Could this be my first lesson on becoming an adult?"

On the other side, the ground sales staff of the group buying branch also arrived at their respective ground sales points and distributed advertising fans to students passing through the school gate.

Although September is already the end of summer, the temperature in the country has actually been high. After a series of tossing and turning from signing in, paying fees, and collecting cards, the students sweated profusely just standing there, not to mention leaving.

Therefore, Zhihu's blue advertising fans were distributed very quickly, and some students who accidentally missed them because of the crowded crowd would even come back to ask for one.

When the whole campus was filled with Zhihu fans waving, the invisible atmosphere became a marketing booster.

Everyone has a round fan of the same style. Who wouldn't be curious? Especially the eight school beauties standing in a row on the fan are really pleasing to the eye.

Sweet, sexy, ladylike, enchanting, white moonlight, each school beauties represents a function of Zhihu.

From social chat, to content sharing, to secret confession, online tracking, hot search news, hobby friendship, alumni recommendation, in addition to study, these functions can almost meet all the online daily life of college students.

At the beginning, the students who received the fan just wanted to fan themselves, but after cleaning up the dormitory, going out for a meal, strolling, and gradually returning to a calm mood, most people will be attracted by the content on the fan.

Nothing else, the girl on it is really beautiful.

After appreciating the eight school beauties with their own beauty, Zhihu's website and marketing words will naturally come into their sight.

What can happen to freshmen? After completing the formalities and making the bed, the rest is leisure time. So, it's not too much for me to go online, right? So, the teenagers who went in and took a look could not leave.

This website really has something eye-catching!

In addition to these welfare posts that can attract attention in an instant, after Dong Wenhao's continuous content upgrade for a month, Zhihu's field verticality has been very high.

Whether it is daily sharing, topic discussion, story serialization, or various talent shows, the attraction is quite high.

At around 3 o'clock in the afternoon, the temperature dropped a little, and the team leader of the Zhihu promotion team of the Pintuan Wanzhong branch, the Songjiang University Town branch in Shanghai, brought a bulging stationery bag.

Opening the stationery bag, there are various integrated seals inside, with round-headed cones on the top and lids with self-contained ink pads on the bottom.

The team leader of the branch took out these seals and gave one to each of the 15 ground promotion employees under him.

"Be careful, don't get caught."

"Understood!"

After the words fell, the fifteen people in charge of the campus promotion went to the universities they were responsible for, sneaked into the campus in the chaos of freshmen admission, pulled out the seals, and stamped them on the school bulletin board, route guide map, freshmen welcome sign, lunch window, and tiered classrooms.

[Social networking site used by college students across the country]

[Website: *********]

After the seal is opened, there are only two lines of small words, but it is particularly attractive no matter where it is.

For example, when you read a document, you will subconsciously glance at the signature and seal first. This is caused by human habits. As a result, it has become a marketing routine in Jiang Qin's hands.

However, this "stamp action" is not aimed at freshmen, but at students throughout the school. As long as someone can catch a glimpse, the content on the seal will definitely be noticed.

This is the most efficient and cost-effective way to attract traffic, and is very suitable for people like Jiang Qin who like to get things for free.

"Team leader, my stamp is gone."

"Mine is gone too. Damn, I was almost caught by the school security. It was so exciting, but Lu Qiang's stamp was lost when he was escaping. I don't know if anything will happen."

"It's okay. As long as he wasn't caught, wash your face later and we'll go out for dinner. Oh, by the way, have the last group of people come back?"

"Team leader, I'm back. The mission is successfully completed, but I saw a sentence on the door of the men's toilet in the teaching building. I'm 0 and I want to find a 1. What does this mean?"

"This is called binary. It's something that programmers can do. You haven't even been to high school, so it's useless to tell you."

The ground promotion campaign in eight university towns in Shanghai lasted for a whole day. The registration rate in the background began to gradually rise. In the evening, it ushered in an unprecedented peak, so that the number of new registered users exceeded 10,000 in a blink of an eye. The speed was frightening, which really scared Sunai.

Boss Gou can create such an effect with just a few DuangDuangDuang. Is the essence of this world actually shivering?

Great, I am not the only one in this world who likes shivering.

Sunai hummed excitedly, then exported the growth data table, generated a PDF, and sent it to all strategic partners of Zhihu according to the email address left by Jiang Qin.

At night, when the lights came on, when the bosses of those brands opened their emails and saw the line chart that almost showed a 90-degree upward trend, their faces were also full of incredible expressions.

Isn't the efficiency of this ground promotion too exaggerated? Is the communication ability of the Internet really so powerful? No wonder Boss Jiang kept saying that the Internet era has arrived and all future businesses will depend on traffic. It seems that he really didn't fool people.

The key is that this is just the first day. In time, who knows what this traffic pool will eventually look like?

Sunai: "Sese is awesome."

Strategic partner: "The Internet is awesome."

This is the different judgment results caused by information gap.

Sunai thinks that the rapid growth of new users is all due to DuangDuangDuang, while the brand owners think that this is because the Internet itself has an unparalleled transmission speed.

But what is the truth?

In fact, the line laid out by Jiang Qin is very complex and sophisticated.

From the first step of ground promotion, the gift package for new students, the round fan, Jiang Qin is grasping the needs of new students to promote. The effects of passive promotion and active acceptance are very different.

In addition, there is the routine of stamping everywhere, which also successfully achieves the long-term timeliness of marketing activities, so that even if the ground promotion ends, the marketing effect will continue.

In addition, there is the eye-catching feeling caused by the "Duang"-style promotion subject, and the Sese linkage that makes new users unable to stop in the shortest time.

The most important thing is that the timing of new students' enrollment is just right.

With the right time, right place and right people, Jiang Qin has brought marketing to the extreme in almost every detail, so that the whole combination of punches gives people a silky and smooth feeling.

But because the online content is done by 208 and the offline ground promotion is done by Wanzhong Branch, they can only see part of it, and few people can see the whole picture of the ground promotion.

But few does not mean no one.

At ten o'clock in the evening, in a villa in Sheshan Manor, a pile of materials was placed on the mahogany desk, which contained content analysis of Zhihu website, ground promotion action observation data accurate to the minute, and shooting pictures of the ground promotion site.

Next to these paper materials, there is a storage box with "New Student Enrollment Gift Pack" written on it, and next to the storage box, there is a conical seal with a round head.

Qin Jingqiu and Feng Shihua were sitting at the table, carefully flipping through the stack of materials, with serious and earnest expressions.

The Feng family is the local tycoon in Shanghai anyway, and Jiang Qin's promotion here cannot be hidden from them. Even if it is some small details, as long as they want to know, there will be no secrets.

Out of love for Feng Nanshu and also out of investigation of the future son-in-law, Qin Jingqiu specially arranged someone to watch for a day. Originally, he was afraid that they would encounter difficulties and wanted to help secretly, but he didn't expect that the people sent couldn't even keep up with the other party's promotion rhythm.

"What do you think?"

Qin Jingqiu pursed her lips: "I found that I underestimated Xiao Nanshu's heart."

Feng Shihua looked up at his wife: "What do you mean?"

"Anyone can build a campus network. As long as there is content and money to spend, the chance of success is very high, but no one can match his speed, not even me. His promotion efficiency is too high. From last year to now, this guy's tricks are really endless. What others can do in three years, he can do in one month. Do you know what this means?"

"What does it mean?"

"Fast means that he will always be one step ahead and can make more arrangements."