Chapter 306

North America is the most mature commercial film market in the world. Since the 1990s, there has been no significant increase in the population of the North American continent, which means that the movie audience group will not rise significantly, and a certain movie will be watched on weekends. There are so many people, which will inevitably lead to a decline in the number of viewers of other films.

"Godzilla" has stepped up its publicity efforts, and of course Warner Bros. cannot sit back and watch.

However, compared with the various fancy promotional strategies used by Sony Columbia Pictures, Warner Bros. has always followed Duke's advice and always used the simplest and most direct way to deal with it.

"The reputation of "Godzilla" is bursting, the audience shouts thrilling, and the monster fever is heating up.

This is a news hype made by Sony Columbia Pictures, and Warner Bros.'s response is—Godzilla is a native Japanese monster!

"The box office of "Godzilla" was nearly ten million dollars on the first day, leading the summer season!"

"Godzilla is a native Japanese monster!"

"When the hero and heroine were shooting the film, they were frightened by Godzilla and had their legs weakened."

"Godzilla is a native Japanese monster!"

"Monsters invaded Manhattan, and various landmarks were destroyed in ruins in front of Godzilla."

"Godzilla is a native Japanese monster⊥⌒,!"

Cultural differences are an objective fact, especially in North America, where isolationism still has a great influence, and although the Internet has emerged today, it is far from connecting the world. It is inevitable that foreign cultures will be excluded on the North American big screen. Thing, let alone the Japanese monster Godzilla, the Western-style commercial film "Taxi Express" produced by the famous French Hollywood director Luc Besson, is only a three-day tour of North American theaters.

As for the actual trends of "Godzilla" and "The Matrix", the weekly box office report published in the entertainment section of the Los Angeles Times on Monday is clear.

"On the third weekend of May, the North American box office market was still very hot. Although it did not achieve the feat of reaching 20 million US dollars in the first three weekends. However, the market was able to be driven by the two films "The Matrix" and "Godzilla." It continues to operate at a high level, almost the same as the same period last year when "Jurassic Park 2: The Lost World" opened. As of this weekend, the annual box office in North America has risen by 7% over the same period last year, and the situation is very good."

"Last weekend, the heavyweight monster film "Godzilla" built by Sony Columbia Pictures at a cost of 140 million US dollars hits strongly. Against the previous box office and word of mouth "The Matrix", this film Friday and Saturday And Sunday reported receipts of 8.42 million U.S. dollars, 10.12 million U.S. dollars, and 8.25 million U.S. dollars, and scored 26.79 million U.S. dollars in the first weekend!"

"However, this result is not enough for "Godzilla" to win next week's box office chart. The box office champion this week still belongs to "The Matrix"!"

"Warner Bros. and Duke Studios jointly created the sci-fi action film "The Matrix" directed by the famous director Duke Rosenberg. The Nuggets remained strong the next weekend, despite the strong attack and competition from "Godzilla." Challenge, followed by a cut of 39.89 million US dollars over the weekend, and won the weekend champion without any pressure. The North American box office broke the 150 million US dollars mark in one fell swoop, reaching 150.86 million US dollars!"

"The small-cost film "The Horse Whisperer" released by Bowei Pictures was the biggest surprise this week. It pressed the third weekend of "World Clash" and occupied the box office with a box office of 13.68 million US dollars. The third place on the list, and DreamWorks' "World Clash" continued its disappointing performance. The third weekend only collected 5.61 million U.S. dollars and the North American box office totaled 56.22 million U.S. dollars. The cost recovery is far away."

"The same surprise also comes from "Titanic", which was released for more than half a year. This big ship seems to have no end. Last weekend, it received another 3.56 million US dollars in 521 theaters, and the North American box office has reached 632.55 million US dollars. This film Every step forward is creating a new record in film history!"

"From the box office data, it is not difficult to conclude that this past weekend, "Godzilla" and "The Matrix" have jointly ruled the market. However, the audience's response to the two films has shown completely different trends."

"Since "The Matrix" was released, it has led a wave of cyberpunk culture in North America. It has been praised since the screening. Director Duke Rosenberg has successfully perfected philosophical thinking and science fiction elements. The combination has created a new era of science fiction films. Even George Lucas believes that "The Matrix" will become a milestone in the history of science fiction films, and its status will not be lower than that of "Star Wars."

"Moreover, the word-of-mouth of this movie that has attracted fans' popularity is still amazing two weeks after its release. The audience praise rate has always been maintained at more than 90%, and the audience rating of the famous film and television website imdb is as high as 9.5! With such strong word-of-mouth support, US$200 million is definitely not the North American box office end of this science fiction film!"

"On the other hand, "Godzilla", behind the good box office in the first week, can not ignore the low reputation. On the day of the large-scale filming of the film, the audience rating was only 63%. After the three days of the weekend, It dropped to 58%, and the audience rating of the film and television scoring site imdb was only a pitiful 5.6. Based on this speculation, the North American box office of "Godzilla" can exceed $100 million and it is a victory!"

"The Matrix" has achieved two consecutive summer box office titles, and North America is about to usher in the Memorial Day schedule. "Peerless Tribulation" produced by Touchstone Pictures and released by Bowei Pictures is about to be released. This investment 1 Whether the $40 million sci-fi masterpiece can shake "The Matrix", we will wait and see."

Not only the North American market, just this past weekend, "The Matrix" began to land in overseas markets. The film's location was all from Sydney. The response in Australia was particularly strong. It won US$7.52 million in three days over the weekend, which is the second only in Australian film history. In the first week of "Titanic" box office results.

In the UK, the response from The Matrix was equally strong, with a box office of $11.2 million in the first weekend was also enough.

Nowadays, looking at the whole world, the Internet is still not prosperous. Some concepts in The Matrix will also make it difficult for people who have never been in contact with the Internet. However, Duke did not discuss the two worlds in depth, but highlighted The strategy of being cool and handsome has brought advantages. Just watching the actions and explosion scenes inside is enough to make people enjoyable.

Also this weekend, "The Matrix" won US$6.84 million in France, US$7.85 million in Germany, US$6.55 million in Spain, US$5.67 million in Italy, US$7.44 million in Russia, US$7.11 million in Argentina, US$7.26 million in Brazil, and US$5.66 million in Mexico. ...

Although "The Matrix" has not yet appeared on the Asian market, the film's overseas box office totaled 74.89 million US dollars in one weekend, and the global box office easily exceeded 220 million US dollars!

"In fact, the box office is nothing."

After discussing how to target Martin Bob in the next step, the topic in the office turned to "The Matrix." Ino Martin told Pat Kinsley, "The media and the public have ignored the peripheral income of The Matrix. ."

"Warner Bros. did not disclose the peripheral sales data of last weekend." Pat Kingsley poured herself a cup of coffee, "Eno, did you get the peripheral data of last weekend?"

"Through my relationship with Warner, I got some rough peripheral statistics of The Matrix."

After fetching a piece of information, Eno Martin gave it to Pat Kinsley, "Look at it for yourself, this time Warner Bros. and the Duke's studio are going to make a fortune."

"Last weekend North America sold around $25.6 million in peripherals?"

Even Pat Jinsli was a little surprised, took a sip from the coffee cup, and took a breath, and said, "If I remember correctly, the sales of The Matrix in North America have exceeded 100 million."

"Yes, it is indeed over 100 million."

It seemed that with some emotion, Eno Martin rubbed his forehead and said, "I have the exact news that the Duke's studio signed an agreement with various manufacturers for a 30% of the sales, which means that 30 million dollars is almost a profit."

"The peripheral profits of big-selling movies are getting heavier." Jinsili sighed.

Ino Martin added, "Don't forget, this is only North America! And the "The Matrix" discs, video tapes and TV broadcast rights have not been sold yet, I think the peripheral profits of this film may exceed the box office profits!"

"Short-term peripherals within one year." He added.

Pat Kinsley nodded and thought for a while, "Not signing a brokerage contract with Duke Rosenberg back then is definitely the biggest decision-making error in caa's history."

"Unfortunately we didn't have the right to speak."

Speaking of this, Eno Martin's eyes flashed again and again, "That's good, the more successful Duke is, the more psychologically imbalanced the partners will be. Pilberg's packaging project is not a success, our chance is coming!"

Not too far from the office of the two of them, Martin? Bob sat alone in the office frowning. He worked with Spielberg, the most secure, but it was still difficult to get rid of the bad luck of the past few years. He seems to be farther and farther away, he has almost become the laughing stock of caa, has become synonymous with failure.

There are strong rivals outside and hungry wolves looking around. Martin Bob has already felt the crisis. Even if he is the largest shareholder among all the partners in caa, when the opposition is strong enough, he can only step down sadly. go.

He didn't want to be ousted as a loser like Michael Ovitz left Disney.

A small mistake a few years ago, abandoning a seemingly humble little person, has now become a clarion call for life, Duke Rosenberg, is it really powerful enough to be invincible?

Anyone who can sit in a high position is a more determined person, and Martin Bob does not intend to give in.