Chapter 302

If you want a quality-assured film to sell, you must have complementary publicity. If you want to achieve or exceed the expected effect, the publicity must be targeted. In the simplest terms, it is to figure out the main issues facing the film. Audience group, and come up with promotional strategies that can affect them.

Therefore, in the early stage of a film's release, various survey feedback will not be interrupted.

Ignoring the imdb score of "The Matrix" that was almost maxed out by the navy, the audience praise rate announced by the relevant investigation agency after the first three days was also maintained at about 90%. There is no need to worry about this.

The survey of the audience segmentation shows that the mainstream audience of "The Matrix" praised the film because it is very cool.

Similarly, there is a group that likes to study the details of the film, and can even draw conclusions that the screenwriter and director have never thought about. There is also a considerable number of this group, and it is often the main force of the major film and television forums.

So, during the break on Sunday, Duke talked with Jamie Johnson, director of the Warner Bros. Communications Department, and some interpretations of The Matrix began to appear on the Internet and traditional media.

Similar to "The details of "The Matrix" you didn't see", "Director Duke's deep ±≦, level setting of "The Matrix", "The relationship between "The Matrix" and Christianity", "The Matrix" Articles such as "Interpretation of Eastern Buddhism", "The opposition and complementarity of "The Matrix" and the rules of the world" are often seen on the Internet and traditional media.

Some of them were written by gunmen hired by Warner and Duke, who relied on the film to write specifically, but more were created by some fans who were guided by their brains.

These articles can hardly affect potential audiences who have not watched "The Matrix", but they are a good way to encourage audiences who have watched "The Matrix" to re-enter the theater and find new details and answers.

Great films have never lacked fan interpretation. However, many of the seemingly sincere interpretations during the hot show came from, even Duke, who can be regarded as a more senior director in Hollywood, can't tell.

Perhaps one sentence is the most appropriate to describe the interpretation of films including "The Matrix"-propaganda is everywhere!

"The Matrix" stepped up its propaganda campaign, and the upcoming "Godzilla" is no exception.

In the headquarters of Sony Columbia Pictures on West Washington Avenue in Calw City, Michael Ovitz walked directly into Oga Shinobu's office as if he were no one, and nodded to the other side. Sit on the chair opposite him.

Whether it was Ovitz or Oga Shinobu, his face was not very good.

"Let Renault's trouble resolved?" Oga Shinobu asked.

"It's settled." Michael Ovitz took the water from the secretary, took a sip, and calmed down his short breath, and said, "After we paid some money, the other party withdrew the accusation against Jean Renault. "

His brows kept frowning, "Warner's media has been holding on."

Oga Shinobu is an American pass. Otherwise, we will not sit in the high position of Columbia Pictures. "The Matrix and Godzilla will collide on the weekend, and Warner Bros. will definitely not let go of the opportunity to hit us."

At this point, Oga Shinobu and Michael Ovitz's faces were a little tight.

"Is Duke Rosenberg's film really unstoppable?" Ohe couldn't help but said, "We and DreamWorks have exerted such great pressure and negative influence, "The Matrix" is still going all the way!"

"I think without our suppression and crackdown, "The Matrix" would have a higher box office in the first week!"

Fingers lightly touched the arm of the chair, Michael Ovitz recalled. "Friday is 18.67 million US dollars, Saturday is 19.97 million US dollars. Sunday is 15.44 million US dollars, and the first Wednesday is 54.08 million US dollars! This first week's box office performance can rank second in the r-rated film!"

His hand tapping on the armrest of the chair gradually increased, "What if we don't do it? The Matrix will definitely break his own record of $59.24 million in the first week of the R-rated film with "Saving Private Ryan"!"

Oga Shinobu was silent. They did so many tricks and almost brought the competition into intense heat, but the effect was still not obvious.

Especially thinking of the performance of other films released on the same weekend. Oga Shinobu will have a sense of powerlessness.

The box office of "World Clash" jumped more than 50% this weekend, with only 11.2 million U.S. dollars, and only 48.59 million U.S. dollars in the first two weeks of its release. Compared with the huge investment in the film, it is not a success at all.

"Taxi Express" only got $220,000 in box office in three days. At the end of the weekend, it was directly cut off by the North American Cinema League...

During the same period, the performance of the film was not strong, which directly caused the number of "The Matrix" in North America to surge to 3,312 theaters starting from this Monday, and the film scheduling rate exceeded 60% in one fell swoop!

If it's just a simple popcorn movie, Oga Shinobu will not worry, but the audience's reputation of the movie remains high, and even led to a boom in North America. Since yesterday, walking on the street, you can see it almost everywhere. People in black trench coats and black sunglasses are obviously supporters of The Matrix.

Sony Columbia Pictures is also worried about the surroundings of "The Matrix." It sold $24 million in the surroundings for three days over the weekend. This is second only to the results of the two "Jurassic Park" in recent years. Will the heat affect the surrounding areas where "Godzilla" is about to be launched, and the promotion of the surrounding hot sales alone cannot be ignored.

The box office can promote the surrounding area, and the surrounding big sales can in turn feed back the box office. The most typical one is when someone who does not know "The Matrix" sees that peculiar outfit, they will definitely wonder what it is, and then inquire about it. Some of them will inevitably become potential audiences because of curiosity.

Although he is confident in "Godzilla", Shinobu also understands that if "Godzilla" is to be successful, it must be able to withstand the box office impact of the next weekend of "The Matrix". , This impact will not be small!

Oga Shinobu was silent, and Michael Ovitz was also silent.

"The Matrix" far exceeded the estimated box office performance of the outside world for the first week of 35 million US dollars, which made him really feel the pressure. He has studied Duke's movie trends, and there is no work that has drastically dropped the box office next week. From "Course to Death Island" to "Chicago", the box office trend in the weeks before the release was not only stable, but also often particularly strong...

Must find a way to suppress the fiery momentum of "The Matrix".

This is the question that Michael Ovitz was considering on the way over.

When Michael Ovitz and Shinobu Oga got together to discuss countermeasures in a low voice, the staff in the Warner Building in Burbank, who participated in the announcement of The Matrix, almost all smiled and sold at the box office in the first week. Almost heralding the inevitable success of the film, waiting for them will be generous bonuses.

"54.08 million U.S. dollars, which exceeded our expectations by nearly 20 million U.S. dollars!"

In Warner Bros' ceo office, Ge Walter, the director of the distribution department, smiled brighter than the California sun. "Duke is Duke. The king of the summer file is really extraordinary. We have Duke, and we will definitely get it. More market share."

Jeff Robinoff opened a bottle of red wine and poured some in each of the two glasses. After Doug Walter picked up a glass, he raised the glass to him, "Respect our king of summer files for success again. !"

"To Duke!" Doug Walter said, after killing the red wine, "Duke is sick and unable to participate in the promotion."

"The hot momentum of the film has risen, and Duke's participation in it has little effect."

Putting down the wine glass, Jeff Robinoff thought for a while, then said, "We will go to Malibu in the evening and see Duke."

"It should be!" Doug Walter said of course, "I think all the top Warner Bros. seniors should go to the Duke of Malibu Manor."

Jeff Robinoff laughed, "Although Duke likes to make explosions on the screen, he doesn't like too chaotic environments in his life."

Doug Walter nodded clearly, "Then we two should go."

After receiving the red wine and the bottle behind the bar in the office, Jeff Robinoff said again, "You know, my most regrettable and luckiest thing is related to Duke."

As an excellent subordinate, listening carefully to the boss is a necessary quality, and Doug Walter immediately made a curious gesture.

"Duke found me with the "Speed ​​of Life" project, but was rejected by me. This is my biggest regret." Jeff Robinoff seemed to recall the past, and his words were full of emotion. It is my greatest fortune to exclude the voices of opposition within the company and support the cooperation between Warner Bros. and Duke in "Death Island"."

In fact, this is not a secret thing. Doug Walter knows very well that Jeff Robinoff can sit on the throne of the ceo after the previous ceo leaves. The great success of "Island" and "Independence Day" are important assets.

Even, in his opinion, if there is no cooperation with Duke Rosenberg, it is certainly not Jeff Robinoff who is sitting in the position of the CEO of Warner Bros.

When it was time for get off work, Doug Walter and Jeff Robinoff left Burbank by car and rushed to the Duke's manor by the sea in Malibu.

In Calf City, when Michael Ovitz's motorhome had just driven onto Western Washington Avenue, the assistant in the co-pilot turned back and handed Michael Ovitz a newspaper.

"This is a local newspaper in San Francisco." The assistant explained simply, "It's only circulated in California. There is a news about "The Matrix" on the second page of the entertainment edition. I think you should be interested."

Michael Ovitz flipped through the newspaper and found the news report the assistant said. He just read two lines and his eyes lit up immediately.

"I will find someone to verify this matter immediately. I want to confirm the authenticity. Also, help me contact the editor-in-chief of the closely related media!"