Chapter 452: Heavy Losses

Huang Weicheng was so angry he was practically fuming, wishing he could crawl through the phone and give his assistant a thrashing.

"What time is it, and you're still mumbling and hesitating."

Don't you know, for every day the platform is shut down, we're losing at least several million in gifts revenue.

The most critical part is, it will lead to a loss of users.

Attracting traffic nowadays costs a fortune.

For an ad placement, $1,000 for 100,000 displays is considered a good deal.

And of the 100,000 displays, maybe about 1,000 people will click through.

Out of those 1,000 people, it would be good if 100 downloaded the app.

And if 10 out of those 100 who downloaded the app stick around to consistently watch the live streams, that would be great.

That means, it costs a hundred bucks to attract one person.

If we lose 10,000 viewers in one day, we'd need a million to attract them back.

Not making money and having to spend on attracting traffic, this loss would be huge.