The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.
A salt seller used to carrythe salt bag on his donkey to the market every Daye. Ona the way they had to cross a steam. One day the donkey sunddenly tumbled down the steam and the salt bag also fell into the water. The salt dissolved in the water and hence the bag became very light to carry. The donkey was happy