Before the release of The Lion King, most people did not know what a lion was. The stage play educated everyone on what the world of lions was like.
Since children loved watching such plays, their parents would bring them to the Grand Theater to watch.
Moreover, everyone had extra money after Tenghe Town and Su Teng Village's improvements. Hence, the parents were willing to buy tickets for their children. People would even watch shows and go shopping during their off days.
There were several performances of The Lion King throughout the day. In between shows, people would advertise their products on stage.
"Let me tell you all about my beauty mask. We made it using pearl powder, and it's excellent for your skin. You can apply some to your face and leave it on for fifteen minutes before washing it off. It'll make your skin fairer and more beautiful for longer. Allow me to demonstrate."