Bonds From Nothing

Announcing the official guild recruitment on a platform like this was a move only the organizations of considerable background had the gall to pull.

Not only did this kind of ploy open the guild to insane amounts of positive publicity, but it also invited the negative along with it.

But that wasn't why Daedric and Soulless directed malice, contempt, and outrage toward Kieran. Deep down, they understood their presence wasn't as compelling as his. 

Their feats didn't sway the masses like their competitor's exhilarating accomplishments did.

Thus, the atmosphere on the set grew tense, the outrage palpable. 

"He has no right to pull a stunt like that! He should be kicked off the set right this instant!"