Kotario
The brand reeks of a scheme by goddess. To tie him harder to the system, and thus herself. If he ever needs to cast away the system, now goddess will also hold all his people hostage and even be able to turn them against him. Because the real master of the system is obviously the goddess. If he ever wants to cast away his shackles and progress forward, he will have to sacrifice everything. Hope he is intelligent enough to see this fact, and only brand those who he deems as disposable pawns. If he ever brands anyone he holds dear or have attachments to, that is basically slaving them to the goddess and is a foolish act...