Great Actor

"Ah, C'mon! I'll tell you either way! Let's follow these guys up there. I have no idea what they are looking for but it must be precious!" 

[So you want us to risk our lives in search of a treasure that we probably don't need in the first place?] 

"Exactly! But all jokes asides, have you seen the state of the land? Just look at it!"

[Lots of ice, your point?] 

"Well, people living nearby will have fled or died already. Beast tides tend to take a while before getting stopped. After all most sects don't care about the death of normal people. Fighting one is simply a waste of resources."

[So they just let it be?!] 

"Well, at some point someone somewhere will get backed into a corner by the beast tide. A very unlucky someone may I add. Then either that sect manages to survive and is weakened or it gets destroyed!"

[This is so damn ridiculous! They could all work together instead and…]