Tricky Gossip

Nowadays, many businesses grew into several areas; those that only focused on one field was extremely rare. This might be due to the need to expand the market, the desire to increase product chain, or just increased investment.

Noah Corporation, for example, initially started with real estate, but after it grew bigger, it expanded to include hotels, retail stores, luxury brands, and even tourism and gaming. Therefore, the headquarters' decision to build a relationship with the An family, which was in electronics, was understandable. The latter not only had their own line of electronics but also investments in some retail stores and supermarkets.

The trading of marketing channel and the possibility of future cooperation was good for both parties. This was similar to the marriage between the Chen and An families, the difference in main market did not mean that they could not work together to try to expand into another field.