At present, some Chinese comics have been upgraded to Chinese brands. The following are some examples:
1 Journey to the West: This cartoon was first released in 1966. It is one of the earliest cartoons in China and a classic of Chinese culture. Later, it was adapted into a movie, TV series, game, and manga of the same name, becoming one of the important representatives of Chinese culture.
2 Romance of the Three Kingdoms: This cartoon was first broadcasted in 1984. It is an animated version of the classic Chinese literary work Romance of the Three Kingdoms. The animation received widespread international acclaim and was regarded as one of the representative works of Chinese animation.
3. Dream of the Red Chamber: This animated film was first broadcast in 1987. It is an animated version of the classic Chinese literary work Dream of the Red Chamber. The animation's production level and artistic expression were very high, and it was hailed as a classic in the history of Chinese animation.
"Havoc in Heaven": This cartoon was first broadcasted in 1966. It is one of the earliest color cartoons in China and a classic of Chinese culture. The cartoon was later adapted into a movie, TV series, game, and manga of the same name, becoming one of the important representatives of Chinese culture.
5 Ultraman: This cartoon was first broadcasted in 1966 and is one of the Japanese special TV series. The cartoon was widely welcomed in China and became one of the cultural symbols of Ultraman fans in China. Later, the cartoon was adapted into a movie, TV series, game, and comic of the same name, becoming one of the cultural brands in China.
It should be noted that these upgraded Chinese brands did not refer to the original cultural background and style of the work, but to better promote and publicize the commercial activities of the work.
There were two versions of the Chinese version and the Thai version. In terms of texture, the Thai version of Mystique Sunscreen was more clear and moist. It was similar to a gel and was not easy to flow. It was easier to push it away. The domestic version was a flowing white lotion and had a sticky feeling. Judging from the taste, the domestic version had a stronger fragrance than the Thai version. According to the feedback from the market, the Thai version had a better reputation. However, everyone's usage method and skin type were different, so it was up to the consumers to decide which version was better. Therefore, he couldn't simply answer whether the domestic version or the Thai version was better.
Dabao was a national skincare brand established in 1999 as a result of the successful transformation of Beijing City Sanlu Factory into a joint stock company. Dabao focused on the philosophy of skin care and was committed to solving the skin care demands of Chinese consumers. The brand launched a variety of products, including cleansing products and skincare products. Dabao's facial cleansing products were loved by consumers, especially the Acid Cleanser and Dabao Hydra Humidifying Cleanser. Dabao had also won the recognition of the vast number of consumers with its excellent quality and high cost-performance ratio. The brand has a high penetration rate in the Chinese market and has a wide range of consumer groups. Dabao had been on the BrandZ Top 100 Chinese Brands list for six consecutive years, and its brand value continued to grow. Through cooperation with Dr. Ding Xiang, Dabao created professional skin care products and accurately reached young consumers through channel sinking and Panda IP. In general, Dabao was a national brand that was loved by consumers. It had achieved success in the Chinese market with its pragmatic skincare philosophy and high-quality products.
Quite important. A brand origin story can differentiate a brand from its competitors. Take Coca - Cola. Its origin as a medicinal tonic that became a global drink makes it unique. Brands can use their origin stories to communicate their values. Starbucks' origin story of three coffee - loving guys wanting to share great coffee reflects its values of quality and passion for coffee. It can also be a great conversation starter and attract customers who are interested in the brand's history.
One way is to focus on the brand's origin. If a brand has an interesting founding story, like how Ben & Jerry's started from a small ice - cream parlor with a passion for unique flavors, it can be a great foundation for the brand story.
A best brand story also has a unique selling proposition. Apple, for instance, has a brand story centered around innovation and simplicity. Their products are known for their sleek design and user - friendly interfaces, which is a big part of their brand story. This uniqueness sets them apart from competitors.