unexpected success stories

The story of WhatsApp is quite unexpected. It was founded by a few guys who just wanted to create a simple messaging app. They didn't expect it to be acquired by Facebook for a huge amount. Also, Crocs shoes had an unexpected rise. They were initially seen as a bit of a novelty or an unfashionable item, but they became extremely popular, especially among certain demographics like healthcare workers who value their comfort. And let's not forget about Slack. It started as an internal tool for a small team and then became a widely - used communication platform in workplaces all over the world.

First, disruption of the existing market. Warby Parker disrupted the eyewear market by cutting out the middleman and offering lower prices. Second, targeting the right customer segment. Peloton targeted fitness - conscious consumers who wanted to work out at home. Third, leveraging technology. Slack used technology to create a seamless communication experience for teams. And finally, brand building. These companies were able to build strong brands that customers could relate to and trust over time.

Creativity is a key element. For example, in the case of Old Spice's marketing campaign. Their ads were extremely creative, with the 'Old Spice Guy' character being very engaging and different from typical men's grooming product ads.

One unexpected business success story is that of Airbnb. It started as a simple idea of renting out air mattresses in a living room. No one expected it to become a global giant in the accommodation industry, disrupting traditional hotels. Another is Dollar Shave Club. Their humorous marketing and direct - to - consumer model made them stand out in the male grooming market which was dominated by big brands. And then there's Crocs. Despite being initially ridiculed for their design, they found a huge market, especially in certain industries like healthcare where comfort is key.

Sure. There was a couple who had been trying to conceive for years without success. They decided to take a break from all the medical treatments and stress. During that time, they focused on just enjoying each other's company, went on trips, and relaxed. And then, unexpectedly, the woman got pregnant. It was a huge joy for them as they had almost given up hope.

One unexpected marketing success story is that of Dollar Shave Club. Their humorous and straightforward video went viral. It was simple yet engaging, directly addressing the pain points of expensive razors. This low - budget video managed to attract a large customer base quickly and was eventually sold for a huge amount.

One element could be reducing stress. When couples stop obsessing over getting pregnant and just relax, it might happen unexpectedly. For example, like the couple in my previous story who took a break from treatments.

Innovation is key. For example, if a startup comes up with a completely new product or service that fills a gap in the market. Take the case of electric scooters for urban commuting. Startups in this area were unexpected but they succeeded by offering a new and convenient mode of transport.

Another unexpected one was when Nathan worked with a clothing store. He proposed that they only sell clothes that were misprinted or had some kind of defect, but market them as 'limited - edition' items. This caught on and the store had a great boost in sales as people liked the idea of having something unique, even if it was a misprint.

One unexpected adventure story could be about a group of friends who got lost in an ancient forest while on a hiking trip. They had to use their survival skills to find their way out and along the way they discovered a hidden waterfall and some rare plants.