It could be used to distinguish the business as a unique or important element in the fictional world. For example, it might be a well - known brand in the story's setting, or it could be something that the author wants to draw special attention to.
Yes, they should. Italicizing business names in fiction can help to distinguish them from the regular text. It gives a visual cue to the reader that this is a specific name of a business entity, much like how we italicize book titles or foreign words. This can add a sense of formality and importance to the business name within the fictional context.
Not always. Usually, it's a matter of style and the author's choice. Sometimes italicizing can add a certain effect, but it's not a universal requirement.
One way is to use it sparingly. If every business name is italicized, it loses its impact. So, only italicize the ones that are truly significant to the story. For instance, if it's a business that is a key part of the protagonist's backstory or future plans.
Usually, the name of a novel is italicized. This is a common convention in publishing to distinguish it from the regular text and give it emphasis. However, there could be exceptions based on specific style guides or the requirements of a particular publication.
It depends on the style guide being followed. Some style guides recommend italicizing movie titles in fiction, while others might have different rules. Generally, though, italicization is common for clarity and emphasis.
The convention is to italicize the name of a novel. It helps to set it apart visually. However, in some specific contexts or styles, underlining might be seen, but it's not the norm.