If 'cock' is misused here and should be something else, it's very hard to make sense of. Maybe it was a typo and was supposed to be 'clock' or 'cook'. In that case, it could be about her seeing stories related to cooking or clocks.
He might need to apologize sincerely for the accidental exposure, even if it was truly unintended. And he could also try to ease the awkward situation by sharing some light - hearted stories or jokes related to clumsy moments in general.
He should first stay calm and apologize if she was embarrassed or uncomfortable. Then have an honest conversation about privacy and boundaries in their relationship.
If it's an unclear or inappropriate usage, you might want to ask your wife more about the context. If it makes her uncomfortable, you could support her by expressing your concern about the content she was exposed to.
He should first stay calm. Maybe quickly cover up and then have an honest conversation with his wife about how it happened accidentally and make sure she is okay with it.
You can start by creating a calm and safe environment for her to talk. Assure her that she has nothing to be ashamed of. Maybe plan a special day out together, like going to her favorite place or having a nice dinner, to take her mind off this uncomfortable event.
First of all, you should sincerely apologize. Then, try to have an open conversation about boundaries and privacy. Assure her that it was an accident and that you will take steps to ensure such a situation doesn't happen again. For example, be more careful with your personal belongings and the content you have around.
If it's just an animal, like a rooster, a normal reaction could be to be a bit startled at first and then just laugh it off. It's just a part of nature.
Well, once my friend accidentally walked into a field where there was a huge rooster that looked really strange. It had really long feathers and was much bigger than the normal ones. It startled him a lot.
The key is to act as normal as possible. Pretend you didn't see anything out of the ordinary. Don't give any hints or act strange around your friend or his wife. Just carry on with your normal interactions as if nothing had happened.