One such character could be Hermione Granger from the Harry Potter series. She's constantly seen with a book in hand, eager to learn and expand her knowledge.
Belle from Beauty and the Beast is another. Her love for books helps her escape her small town and dream of greater adventures. It's a key part of her character.
I don't know as I haven't read it, but they could be characters dealing with issues related to passion, like a young person exploring their first love or an artist searching for inspiration.
Since I haven't read the novel, I can't say for sure. But it's likely to have the CEO as one of the main characters, and probably the person they fall in love with by mistake.
Typically, the main characters may be very determined. Given the harsh desert environment, they need to have strong willpower to endure. Their passion gives them this drive. They might also be a bit reckless at times, as passion can cloud judgment. For example, they may take risks in the pursuit of something they desire in the desert.
Typically, in a telenovela like 'Passion and Power', there might be a strong - willed female lead who is caught in the middle of power plays. There could also be a male character who is either her love interest or her rival in the power struggle. Maybe there are some family members who play important roles as well, like a wise grandmother or a devious uncle, but again, this is just speculation without having seen the actual show.