I don't consider Raw Story to be a fully legitimate news outlet. There have been instances where their stories have been factually incorrect or presented in a misleading way.
To pitch a story successfully to a news outlet, you need to do your research on the outlet's style and audience. Craft a catchy headline and a short, engaging summary. Also, include relevant sources and evidence to support your story.
There was a story about two people at an outlet. A lady lost her wallet while shopping. A kind man found it and returned it to her. She was so grateful and they got to talking. They found that they both loved the unique finds at the outlet. As they continued to meet there for shopping, their connection grew deeper and deeper until they fell in love.
The ideal time can vary. Generally, pitching during the weekdays, preferably in the morning, gives you a better chance. But it also depends on the news outlet's schedule and the nature of your story.
You can usually start by finding the contact information for the media outlet, like an email or phone number for their news desk. Then, clearly and concisely explain your story idea in an email or during a call.
There's a story where two strangers met at an outlet's food court. They were both waiting for their orders and started chatting about how they loved the variety of food at the outlet. They soon found out that they lived nearby and started going to the outlet together for shopping and eating. Their relationship grew from friendship to love as they shared more and more experiences at the outlet.