It could also be that Naruto has had some sort of revelation about himself or the ninja world. He might have realized that the relationships he has been in were holding him back in some way. Maybe he wants to focus on self - improvement and growth, and he believes that being alone is the best way to do that. He could be trying to find his true self without the influence of others.
One possible reason could be a powerful genjutsu cast over the village. Maybe an enemy ninja with strong illusionary powers managed to make everyone forget Naruto. It could also be due to some sort of curse. For example, a dark curse was placed on Naruto that made people's memories of him fade away gradually.
One possible reason could be that Naruto has seen or experienced something that makes him distrust or fear those around him. Maybe he has discovered a dark secret about the village or his friends that has shaken his beliefs.
One possible reason could be the burden that comes with his heritage. Naruto's heritage is filled with great power and responsibility. Maybe he feels that he can't live up to the expectations of his clan or predecessors, so he rejects it.
One possible reason could be a long - held misunderstanding. Maybe Naruto discovers some family secrets that he misinterprets as betrayal or neglect. For example, if he finds out that his family had made some sort of pact that he disagrees with, it could lead to his rejection.
In this fanfiction, Naruto could reject his clan because of the dark secrets or past actions of the clan. He is a character who values justice and friendship. If the clan has a history of wrongdoings that he discovers, he may not want to be associated with it. Also, Naruto has his own dreams and goals that might not fit within the framework of the clan. He has always been a bit of a rebel, and rejecting the clan could be his way of standing up for what he believes in.
One possible reason could be a sense of betrayal. Maybe he discovers some long - hidden secrets about his family that make him feel they are not who he thought they were. For example, if he found out his parents had some kind of deal with the village elders that he disagreed with.
Maybe he got some kind of curse. In the Naruto universe, there are all sorts of dark magic and curses. If he was cursed, it could make him withdrawn and cause him to ignore everyone.
In some fanfictions, Naruto might reject Sasuke because of Sasuke's continuous pursuit of power in a way that endangers others. Naruto, who values friendship and the safety of the village, could see this as a betrayal of their shared values.
It could be due to a personal loss that has hit him really hard. Maybe he lost someone very close to him, like Jiraiya all over again, but this time it has broken him in a way that he shuts everyone out. He might also be under the influence of a new power that he doesn't fully understand yet, and this power is affecting his emotions, making him cold as a side - effect until he learns to control it.
One reason could be to explore a darker side of the Naruto world. Writers might want to see how Naruto's character would develop under extreme circumstances. Another reason could be to create a contrast. By showing Naruto being abused by everyone, it makes the positive aspects of his relationships in the original series seem even more significant.