Patanjali became successful through its affordable prices. Many consumers were looking for cost - effective alternatives to branded products. Patanjali offered products in various price ranges, making it accessible to different economic segments. Their product range was diverse too, from food items like atta (flour) to health supplements. This wide variety attracted more customers.
Patanjali's success is the result of a combination of things. It had the advantage of Baba Ramdev's influence. He was a popular figure promoting yoga and Ayurveda. His followers trusted his recommendations and were more likely to buy Patanjali products. Also, Patanjali focused on product innovation within the Ayurvedic framework. They introduced new products regularly while maintaining the authenticity of Ayurveda. Their research and development efforts to improve existing products and create new ones contributed to their success.