You might be seeing this because the content is not meant to be spread further in the form of a story. It could be that the source has restricted such sharing.
There are several possible reasons. One is that the item is from a special or restricted source. Another reason could be that the platform has flagged it as inappropriate for story sharing. Maybe it contains sensitive information or doesn't meet the platform's sharing criteria.
Seeing 'this can't be shared to your story' can be due to multiple factors. It could be that the content is part of a promotional campaign where sharing to stories is not permitted. Or perhaps the creator of the content has set specific permissions that exclude story sharing. Also, if the content is in a testing or preview phase, it may not be available for story sharing to control its distribution.
Perhaps it's due to privacy settings. The owner doesn't want it to be shared in that way.
Maybe it's something that could cause trouble if shared in the story. Like if it's a trade secret.
Maybe it's a formatting issue. Sometimes the aspect ratio of the photos or the settings of the photo story software could cause black bars to appear.
It could be that your browsing history or preferences are not clearly defined, so the platform is presenting random stories to get a sense of what you like. Or, it might just be a glitch in the system.
There could be several reasons. Maybe the content violates Facebook's sharing policies, such as containing inappropriate or copyrighted material.
Maybe it's protected by copyright or there are privacy concerns.
Maybe there's a copyright issue. Or it could be that the platform you're using has certain restrictions.
Maybe it's due to Spotify's terms of service or privacy policies that restrict sharing on stories.
Maybe it's due to changes in Spotify's policies or restrictions imposed by the platform in that year.
Maybe it's because the nature of the story doesn't allow for it. Sometimes the plot or the way it's structured just doesn't support sharing memories.