Well, one way is to create visually appealing graphics or videos related to the story and post them regularly. Also, interact with your followers by responding to their comments and questions about the story.
To promote a story on social media, you could collaborate with influencers who have a similar audience. They can give shout-outs or reviews. And don't forget to use relevant hashtags to increase visibility.
You can start by sharing snippets or teasers of the story. Make them interesting and engaging to catch people's attention.