[Question: Why do you want to do omni-channel retail?]

Answer 1

Omni-channel retail refers to a business model that sells goods through multiple channels (such as online, offline, mobile, etc.). It aims to improve the shopping experience and satisfaction of consumers and increase sales and market share.

The benefits of doing omni-channel retail include:

Increase sales: Selling through multiple channels can increase sales, especially in a competitive market. Omni-channel retail can increase brand exposure and market share.

2. Reduce costs: Through omni-channel retail, you can integrate resources from different channels and reduce intermediate links to reduce costs.

3. Increase customer satisfaction: By providing goods and services through multiple channels, we can meet the different needs and preferences of consumers and increase customer satisfaction.

4. Increase brand exposure: Through omni-channel retail, brand information can be transmitted to a wider audience to increase brand exposure.

5. Increase production efficiency: Through omni-channel retail, you can integrate resources from different channels to improve production efficiency and product quality.

In short, doing omni-channel retail could improve the market competitiveness and economic benefits of enterprises. It was the trend and inevitable choice for enterprise development.