The idea of an article referred to the core idea or theme that the author wanted to express when writing. The idea was the soul of the article, which determined the direction and depth of the article. In terms of writing, conception was the foundation of writing, which determined the quality and meaning of the article. The role of conception was mainly reflected in the following aspects: Guiding the direction of writing: The idea can help the author to clarify the direction and focus of the writing to avoid getting lost in the article. 2. Shaping the theme of the article: The idea can shape the theme and atmosphere of the article so that readers can better understand and feel the meaning of the article. 3. Prominent the theme of the article: The idea can highlight the theme and theme of the article so that readers can better understand the value and significance of the article. 4. To improve the quality of the article: The idea is the foundation of writing, which determines the quality and meaning of the article. Through the idea, the author could better express his own views and ideas to improve the quality of the article. Therefore, it was very important to have an idea when writing. The author needed to think carefully about his or her own idea, clarify his or her theme, and fully express and reflect it in the article.