Mass culture refers to a cultural phenomenon that is widely spread and widely welcomed. It usually involves entertainment, art, fashion, sports, and so on. It had a wide range of audiences, not pursuing uniqueness, but pursuing practicality and universal application. Mass culture often pursued fashion and focused on the aesthetics and tastes of the masses. It was often spread and publicized through the media. Fashion culture was a cultural phenomenon that pursued fashion and taste. It involved clothing, shoes, hats, accessories, cosmetics, bags, and many other aspects. The characteristics of fashion culture were the pursuit of personality, uniqueness, and variety, focusing on the innovation and evolution of fashion elements, as well as social interaction and identity. Elite culture referred to cultural phenomena that were highly respected, pursued unique knowledge and opinions, and emphasized individual talent and personality. Elite culture often involved literature, art, philosophy, science, politics, and other fields. Its audience was usually people with knowledge and background. It often emphasized independent thinking and creative expression. Mass culture and elite culture both had the ability to spread and influence, and could affect all aspects of society. At the same time, they also had different characteristics, including the scope of the audience, the pursuit of elements, cultural values and so on.