Should e-commerce platforms have instant messaging tools that integrate their own platform business applications and are highly consistent with their own brand image?

I think it's best if there is, if possible. It was good to have a product that could communicate online in real time.
This was mainly the feeling he had when he bought general merchandise on Dangdang a few days ago. It was really troublesome to communicate with the seller.
Well, it was just his personal experience.

Answer 1

Whether an e-commerce platform should have an instant messaging tool that integrated its own platform business applications and was highly unified with its own brand image depended on the business needs and brand image of the e-commerce platform.

If the e-commerce platform needed to integrate its own platform business applications and an instant messaging tool that was highly unified with its own brand image, then this was a very good idea because it could help the e-commerce platform better communicate and collaborate with users to improve the user experience and platform brand value.

In this case, the e-commerce platform needs to consider the following points:

1. The functions of instant messaging tools need to match the business needs of the e-commerce platform. For example, e-commerce platforms may need to support chat, voice calls, video calls, and other functions, so they need to choose instant messaging tools that are suitable for these functions.

2. The brand image of the instant messaging tool needs to be consistent with the e-commerce platform. This would make it easier for users to remember and use the e-commerce platform.

3. The performance and stability of the instant messaging tool must be ensured to ensure the user experience and the normal operation of the platform.

If the e-commerce platform did not need to integrate its own platform business applications into an instant messaging tool that was highly consistent with its own brand image, then stopping the development or use of this function might have a negative impact on the platform's brand image and business. Therefore, e-commerce platforms should consider their own business needs and brand image to decide whether they need to have instant messaging tools that integrate their own platform business applications and are highly unified with their own brand image.