What did the head of online marketing usually do?
As an online marketing supervisor, his daily work included: 1. Formulate and implement online marketing strategies: According to the company's strategic goals and market needs, formulate and implement online marketing strategies including search engine optimization (SEO), search engine advertising (Sea), social media marketing (LM), etc. 2. Analysis of network data and development of an optimization plan: Monitor and analyze the company's network data, including website traffic, conversion rate, keyword ranking, etc., and develop an optimization plan based on the data results to increase website traffic and conversion rate. 3. Managing social media accounts: Managing the company's social media accounts includes creating, editing, publishing content, and interacting with users to increase social media exposure and popularity. 4. Cooperate with the promotion team to coordinate the promotion tasks to ensure the smooth progress of the promotion activities and deal with the problems in the promotion process in time. 5. Follow-up customer feedback: Collect customer feedback and opinions in a timely manner and improve the promotion plan according to the feedback results to improve customer satisfaction. Make and implement marketing budget: According to the company's budget target and market situation, make budget promotion and supervise the implementation and effect of promotion activities. 7. Market research and data analysis: conduct in-depth research and analysis of the market environment to understand the strategies and actions of competitors and provide reference for the company to formulate more effective online marketing strategies. The online marketing supervisor needed to have strong marketing and data analysis skills, as well as good communication, coordination, and management skills to effectively promote the implementation and realization of the company's online marketing strategy.