As time went by, chasing after celebrities had become a new hobby for many of the top tycoons. They spent huge sums of money to buy products from celebrities, attend their concerts and events, and even immigrate to the countries where celebrities were located to track them down. Some of the top tycoons even started to form private fan groups to gain more in-depth contact with celebrities. Star chasing had become a highly customized cultural consumption, and the playstyle of the top rich was constantly upgrading.