Why did luxury brands launch products that were "creative" to smash their signboards?

Answer 1

Luxury brands often launched unique and innovative products to attract customers 'attention and increase brand awareness. However, some luxury brands will also launch some "brain hole" products to destroy their own signboards mainly for the following reasons:

1. Marketing strategy: Luxury brands usually use a variety of marketing strategies, including advertising, sponsorship activities, public relations activities, and so on. If a product that did not match the brand image was launched, it might destroy these marketing strategies and reduce the brand's image and reputation.

2. Brand image: Luxury brands usually have a unique brand image and values. If they launch a product that does not match the brand image, it may disappoint and dissatisfaction the customers, thus damaging the brand image and reputation.

3. Competitors: The competition between luxury brands is fierce. If a product that is similar or identical to a competitor is launched, it may make customers feel confused and overwhelmed, resulting in a negative impression of the brand.

4. Market demand: luxury brands usually meet high-end consumer demand. If they launch a product that does not meet market demand or is of average quality, they may lose the trust and loyalty of customers.

Therefore, luxury brands would usually be cautious in launching products that were " creative " to ensure that they would not affect the brand image, marketing strategy, and market demand.