Free novels and VIPs were common business models in the online literature industry. VIP was a paid service for readers to purchase digital chapters, while free novels were free to download or read through the digital content provided by the platform. The business model of free novels was to attract users by downloading or reading digital content for free, while providing VIP services to retain users and increase platform revenue. The difference between a free novel and a VIP novel was whether the reader had to spend extra money to purchase the digital chapters. In the free novels, readers could choose to read the free chapters until they met the word count requirement or it was completely free. VIP provided more content and a higher word count requirement to provide a better reading experience. The platform used free novels and VIP business models to attract and retain users to achieve different business goals.