A self-media platform refers to a platform where individuals or teams create and spread content through the Internet to attract fans and obtain advertising revenue or other forms of economic benefits. At present, there were many self-media platforms on the market, such as Weixin Official Accounts, Zhihu, TikTok, Bilibili, and so on. Each platform had its own unique characteristics and advantages suitable for different types of creators and content types. The Weixin Official Accounts was a self-media platform for the public. Creators could post text, pictures, videos, and other forms of content through the official account to attract fans and earn advertising revenue. Zhihu was a knowledge sharing platform where creators could attract fans and earn advertising revenue by answering all kinds of questions and providing valuable content. TikTok was a Short videos platform where creators could showcase their talent and creativity through Short videos to attract fans and earn advertising revenue. Bilibili was a platform for 2D culture users. Creators could attract fans and earn advertising revenue by publishing content and works related to 2D culture. In addition to the platforms listed above, there are many other self-media platforms such as Weibo, Douban, Netease Cloud Music, etc. Each platform has its own unique characteristics and advantages. Creators can choose the platform that suits them according to their own interests and creative types. Creators who wanted to make money on social media platforms needed to have good content creation skills, creativity, and communication skills, as well as be good at interacting with fans and establishing good relationships. At the same time, creators needed to constantly improve their content and service quality to attract more fans and advertisers in order to obtain stable income.