A good book on insurance sales can refer to the following suggestions: < 1 >< The < Law of the People's Republic of China >>: Understanding the relevant laws and regulations of the insurance industry is helpful for better business development. << 2 >>< Psychology of insurance >>: Studying the changes in human behavior and psychology in the process of insurance sales to help insurance salespeople better understand customer needs. 3.<< Management of insurance marketing >>: Master the management system and practical skills of insurance marketing to improve the work efficiency and performance of the team. 4.<< Management of an insurance company >>: Understanding the organizational structure, business strategies, and management methods of an insurance company will help you better manage and operate the insurance company. << 5 ><< insurance sales skills >>: It provides practical insurance sales skills and strategies to help insurance salespeople better communicate with customers.> The above books are all valuable books on insurance sales. You can choose to read them according to your own needs and interests.
A story that stands out is of a salesperson who sold life insurance to a single mother. She was struggling to make ends meet but the salesperson showed her how a small policy could be a safety net for her children in case anything happened to her.
In insurance sales success stories, determination is an important element. A salesperson has to be determined to overcome rejections and keep going. For instance, if they face a lot of 'no' answers at first, they don't give up. Market research is also key. Knowing the trends in the insurance market and what competitors are offering helps the salesperson position their products better. And of course, providing excellent customer service after the sale to encourage referrals and repeat business.
One key element is relatability. The story should be about real people or situations that the potential clients can identify with. For example, if it's about a family with young kids, many clients with similar family situations can relate.
There was an insurance salesperson who went to a circus to sell policies to the performers. He tried to convince the trapeze artists that they needed accident insurance. But they just laughed and said they were more worried about the lion tamer's job. So the salesperson then went to the lion tamer and said, 'You need insurance in case one of your lions decides to play too rough.' The lion tamer looked at him and said, 'I've been doing this for years, and my lions are like family. I don't need insurance for that.' But the salesperson didn't give up and told him stories of other lion tamers who had unexpected incidents. Eventually, the lion tamer bought a small policy just to get the salesperson to leave him alone.
There was a story of an insurance salesman who went to a small town. He tried to sell home insurance to the local residents. One woman said, 'We don't need insurance. Our neighbors will help us if anything bad happens.' The salesman replied, 'But what if your neighbors' houses are also damaged?' She thought for a while and said, 'Well, then we'll all just figure something out together. We've been doing that for generations.' It was quite a unique perspective compared to the usual insurance - minded thinking.
There was a sales agent, Lisa. She specialized in a particular type of insurance, like life insurance for young families. She did extensive research on the needs of young families, such as mortgage protection and future education funds for children. She then created targeted marketing materials. Through social media and referrals, she reached out to many young families. Her in - depth knowledge and tailored approach made her very successful in selling insurance to this niche market.
Sure. One story is about a salesperson who met a young couple. They were hesitant about life insurance at first. But the salesperson showed them how life insurance could protect their future family. He used real - life examples of families facing financial hardships after the unexpected death of a breadwinner. This made the couple realize the importance and they bought a policy.
There's this story of a life insurance salesperson who targeted small business owners. One owner he met was worried about the future of his business if something were to happen to him. The salesperson told him about policies that could not only provide for his family but also ensure the continuity of his business. He shared success stories of other business owners. This convinced the owner to get life insurance, which gave him peace of mind knowing his business and family were protected.
Hard work is a common element. People in these stories usually put in a lot of effort to learn about the products and market them.
One great book on insurance fiction is 'The Rainmaker' by John Grisham. It involves a young lawyer taking on a big insurance company in a legal battle, which gives interesting insights into the insurance world within a fictional and engaging story.