There were several reasons why Chinese mobile phone readers read novels and literature the most: 1. Popularity of mobile phones: In China, smart phones have become one of the indispensable devices in people's lives. More and more people have begun to use mobile phones to read novels. 2. The rise of online literature: In China, online literature has become a very popular literary form on many networks. Online literature had a wide audience and a unique writing style, so it attracted a large number of mobile readers. 3. The rise of mobile reading software: In China, many mobile reading software provide a wealth of novel resources, including online literature and classic literature. These applications had a large number of users, so they had become the main platform for mobile readers to read novels. 4. Diverse reading needs: In China, people's reading needs are very diverse. In addition to novel literature, there are many other types of literary works such as prose, poetry, etc. Therefore, the majority of mobile phone readers read novels and literature because they had a variety of needs and could find literary works that they were interested in.