There were many reasons why novels had high clicks and few favorites. The following were some possible reasons: 1. The content is not attractive enough. If the story, character, and worldview of the novel are not attractive enough, it will be difficult for the readers to be attracted and leave a deep impression. Naturally, it will be difficult to get high clicks and favorites. 2. The reader group does not match: If the reader group of the novel does not match the content orientation, such as an urban novel, but the readers are generally young people, then the collection will not be very high. 3. Not enough promotion: If the novel is not sufficiently promoted, it will be difficult to increase the number of readers. 4. Web traffic problem: If the website where the novel is located has low traffic and a relatively small number of readers, it will be difficult to improve. 5. Platform Restrictions: Some novel platforms may review or limit some novels, resulting in a low collection of some novels. In order to increase the collection of novels, he needed to consider the above factors and effectively promote and publicize the characteristics of his novels.