The popularity of online literature IP had a profound impact on the development of the online video industry, mainly in the following aspects: 1. To promote the development of the online video industry: The rise of the online literature IP fever has provided more IP resources for the online video industry, attracting more investors and production teams to promote the development of the industry. A large number of online literature IPs had been adapted into TV series, movies, anime, and other forms of video works, attracting a large number of viewers and investors to promote the development of the entire industry. 2. To improve the quality of online videos: The rise of the online literature IP craze has provided more high-quality IP resources for the online video industry, attracting more production teams and investors to improve the quality and level of the entire online video industry. By using excellent online literature IPs to produce high-quality video works, it could increase the attractiveness and reputation of online videos, attract more viewers and investors, and promote the development of the industry. 3. To promote the deep integration of online literature and online video: The rise of online literature IP fever has promoted the deep integration of online literature and online video. By converting online literature IPs into video works, not only could they attract more viewers, but they could also increase the influence and popularity of online literature. At the same time, online literature in the form of video works could also better convey ideas and values to attract more readers. 4. Changing the business model of the online video industry: The rise of the online literature IP fever changed the business model of the online video industry. The traditional online video business model was mainly based on advertising revenue. However, with the adaptation of online literature IP into video works, not only could they earn revenue through advertising revenue, but they could also obtain other forms of revenue through authorization and adaptation copyright. This changed the traditional online video business model. The popularity of online literature IP had a profound impact on the development of the online video industry. It promoted the development of the industry, improved the quality of online video, and promoted the deep integration of online literature and online video, changing the business model of the online video industry.