There were many reasons for the popularity of web novels. 1. A more relaxed reading experience: Online novels are often more relaxed, humorous, and romantic than traditional masterpieces. They are more easy to understand and suitable for the reading needs of the majority of readers. 2. A more flexible way of narrating: The way of narrating online novels is more flexible. You can adjust the plot and the development of the characters at any time, allowing the readers to experience the story more freely. 3. Younger readers: Online novels tend to target younger readers. They prefer this relaxed, romantic style and a world full of imagination and fantasy. 4. More realistic topics: The topics of online novels are often closer to reality, such as urban, fantasy, romance, etc. These topics are more likely to attract young people in reality. 5. Fast update speed: The update speed of online novels is very fast, and readers can see new plots and characters faster. This kind of instant feedback is easier to attract readers 'interest. In addition to the above reasons, there were also the following reasons why traditional masterpieces were popular: 1. Classic storylines and characters: Traditional masterpieces often have classic storylines and characters that readers love. 2. Profound thoughts and cultural implications: Traditional masterpieces often have profound thoughts and cultural implications. These thoughts can provide readers with inspiration and thinking, and at the same time, help to pass on Chinese culture. 3. Beautiful literary language and writing style: The literary language and writing style of traditional masterpieces are very beautiful, which can bring the readers beautiful enjoyment. Online novels and traditional masterpieces had their own unique advantages and charms. The readers could choose works that suited them according to their preferences and needs.