The reason why online novels were so popular was mainly because they had the following characteristics: 1. Diverse subject matter: The web novel has a wide variety of subjects, including history, science fiction, fantasy, romance, fantasy, and many other types to meet the needs of different readers. 2. Rich Plot: The plots of web novels are very rich, full of all kinds of dramatic scenes and twists and turns that can attract the attention of readers. 3. Exquisite writing style: The beautiful writing style of online novels can make readers resonate and resonate emotionally. 4. Fast update speed: The update speed of online novels is very fast. It can even update thousands of chapters every day to meet the needs of readers for reading speed. 5. A social experience: Online novels have the characteristics of being social. Through reading online novels, readers can interact and communicate with other readers. This social experience can increase reader participation and loyalty. These were the main reasons for the popularity of online novels, and also the characteristics that other types of literature could not match.