The main difference between a reader on Netease, a self-media author, and a novel author was their writing style and content type. Netease readers mainly created novels, essays, poems, and other literary works on the Netease cloud platform and published them on the Netease reading platform. Their writing style was mainly based on their own interests and hobbies or influenced by a certain literary work and then expressed it in their own language. Netease's reading of the author's works was mainly for the readers to have a certain public nature and visibility. Self-media authors were those who published their own creative content, including novels, essays, poems, news, opinions, etc., on their social media platforms through their personal accounts and blog posts. The content of a self-media author could be fictional or real, but it mainly depended on his creative direction and purpose. The works of self-media authors were mainly targeted at the social media groups they belonged to, with a certain degree of privacy and personality. A novel author was someone who mainly wrote novels. The direction and purpose of a novelist's creation was very clear. It was usually to create a complete novel or to create based on a certain storyline. The works of novelists are usually fictional, but some novels are adapted from real events. The works of novelists were mainly targeted at readers and had high literary value and influence.